Dear Forward-Thinking Acupuncturist,

Have you ever heard of that old saying...

"Those who fail to plan, plan to fail."

You've heard this before, right?

The reason I ask is because many acupuncture business owners, I talk with are a little bit frustrated with the declining sales and profits that are going on in their business, yet they feel like they have no control over helping their situations.

Now, when I ask them about what the marketing plan for their acupuncture clinic is they give me a blank face and can't answer.

Can you see the issue here?

By creating a solid marketing strategy for your acupuncture business, and writing it down into a structured system for increasing sales, and profits, there is an almost immediate result as far as improving profits for your acupuncture business.

What is a marketing plan exactly?

Basically it's a written out blueprint of what methods and steps will be used to promote and market certain elements of your acupuncture business to your target market.

The secret to a successful marketing plan, is identifying exactly how you will take a prospective patient and turn them into a paying patient.

By mapping out this plan, you won't just see a higher return on your investment for your marketing dollars, but you'll also be able to identify where the "profit leaks" in your marketing are, and stop them...

This results in less wasted marketing, and increased business profits!

That's the simple version of creating a marketing plan, but I'm sure you get the idea. By creating and implementing a written marketing plan, you'll be far ahead of your competition who isn't.

These plans should also be created for any marketing campaigns, advertisements, events, etc. to identify (PRIOR to all the marketing) what steps you plan to transition any leads generated into paying patients.