It is highly recommended to keep up with the latest news in your selected niche as a means to help you increase blog traffic to your site. Sharing useful information like this is very effective at capturing the interest of your readers. However it is not always necessary nor recommended, to stay 'niche specific' when gathering any news that may be helpful in boosting your blog traffic. There are other sources right under your nose where you can locate useful information that can also be used to help generate traffic to your site. Since you are using a blogging platform to promote off of you need to stay current in that field as well as your niche since it has a great effect on your marketing effectiveness..

Here are 3 types of useful information that the 'industry' of blog marketing can supply you that will also help you generate traffic even if this information is not niche specific.

New Tools

New tools are ways to use your blogging platform are always being introduced and for the most part these improvements target helping you increase your blog traffic. Whether it is new and specialized 'themes' or perhaps some nifty little widgets, these tools usually help you automate your efforts.

New Trends

By identifying policy changes or changes in consumer use industry news can help to keep you on the cutting edge of your business by making you aware of these shifts. Once again the vehicle or platform you use to market your business is obviously very important even though it may not be what attracts people to your site. Knowing how best to use it however is very useful information and something you must keep yourself up to date on.

New Content

This also gives you new content upon which you can create relevant entries to your site. Remember blog 'marketing' is generic meaning it encompasses every niche that utilizes a blog for promotional purposes. It is common however to come across news that will have an impact or some type of relevance to the niche your are working in. When this occurs you can then 'report' this on your site where many readers will find it as useful information.

The absolute best way to increase blog traffic to your site is by supplying reading more useful information about the subject that has attracted them in the first place. However, it is not always necessary to rely upon 'niche specific' news to generate traffic. In fact it is a good idea to also keep up to date on any information about the very platform you market off of when working within your niche. To get the most out of your blogging platform you want to know about any changes or growing trends that may affect your ability to communicate with your readers. Obviously this type of information, if used correctly can positively impact your blog traffic as explained above. So keep your eyes open for news and information about not only your niche, but your marketing platform as well.