Video marketing is one of the simplest and best strategies to get targeted leads to your website absolutely free. You essentially do some research to find good keywords, develop a brief video on a web cam/digital camera/digital camcorder, etc, add tags and a title and load it to YouTube. After that you can publish the same video to many other websites on the web.

Video marketing is mostly free. The other big plus is that after you make videos and download them to lots of sites, they're out online for good. When you video market for several months and then focus on a different strategy, the videos you distributed are still online getting leads for your business.

Things You Have To Know:

*Remember your capture page address so they can easily take the following step

*Write one or two paragraphs describing your video so they know what great content is in the video that they will want to see

*Include your keywords

*Be yourself and let your character show, but be certain to give them lots and lots of valuable info

*Use the main keyword in the headline for better search results

*Always include your site address, your own name and a phone number in each video description. People are ADD, you want to make it very straightforward for them to contact you

*Video length needs to be 2-5 minutes.Respond to people who post so you continue to enhance authority with your audience

The basic video content ought to include four main elements :

*An opening statement (called My Story) - this helps start to make a personal connection

*The background - this frequently talks about a common problem experienced by both you and the reader

*Your solution - this is the answer the reader is trying to find

*Call to action - here's where you talk about your website. This is overlooked a lot but if you don't tell your audience what you need them what action to take, they won't do it.

When each video is created, you will distribute it to numerous sites. There are lots of different types of software to make this easier and you must get one of them. There are plenty of options available and a few of them are free!

One of the important changes in internet marketing during the past year has been the "YouTube Slap". You will want to distribute your videos to several video sites, but don't auto-submit them to YouTube. It is a very powerful marketing tool, but you have to handle You Tube differently. If you don't follow these guiding principles, you will be banned.

YouTube Rules

*You can only 1 account for your ISP

*Never overpopulate your title, video outline or your tags with keywords

*Don't purchase You Tube views

*Never use any kind of software to add ratings, comments or friend

*Never upload unoriginal content

*Provide real value and use your channel for more than marketing your business

*Don't simply make it a sales pitch

*Think long-term with YouTube - You should only be using YouTube to brand your business and yourself

*Don't use Traffic Geyser or TubeBlasterPro on YouTube. You may (and should) use them for other services but you cannot use them on YouTube.

Conclusion

Video marketing is a good way to get exposure tons of exposure for your business. Research your keywords, include the four key elements, distribute your video to many different sites and use caution with YouTube.