PVC banners can be an incredible form of advertising and brand promotion for a

great price.

For small advertising costs, you can have meters of vivid promotion which you can

put anywhere you like!

However, vinyl banners, like any form of advertising, can differ in results. The

response to your PVC banner

entirely depends on the design and content you have selected. This can literally

mean the difference between

a large sales result and almost no response whatsoever.

That’s why it’s so important that you get your banner right with some basic rules

to follow when it comes to

banner printing. By taking note, you can avoid common mistakes and spend your

hard-earned cash on a

banner which has a better chance of delivering worthwhile results.

Rule 1: Use a proper headline and don’t use your business name!

A headline needs to grab the attention of people and is one of the most valuable

parts of your whole PVC

banner advertisement. It needs to have a compelling headline to draw attention.

Rule 2: Benefits!

Don’t forget explaining about benefits of using you, your service or your

product. That’s what will persuade

people who have seen your banner. If you have any unique selling points, make

sure they’re inserted.

Rule 3: Keep it simple!

A vinyl banner needs to be big and bold, so there simply isn’t enough space to

write lengthy pieces of text –

especially if viewers of the banner are briefly passing by. Keep the message

simple. The person viewing your

PVC banner should be able to understand what you’re selling and why it’s so good

within mere seconds.

Rule 4: Make it stand out

Use big bold colours within a good design. High quality banner printing on PVC

banners can look very vivid and

really catch the eye of passersby. Your designs can also look equally as vivid on

mesh banners with good

quality printing (mesh banners allow wind to pass through in outdoor

environments).

Rule 5: The right location

Choose your location carefully with the best amount of exposure. Height also

plays an important part, as a

vinyl banner could be too high for people to notice in their field of vision.

Also, if you’re placing your banner in

a potentially windy outdoor location, then consider a mesh banner, which is more

calm in windy conditions

compared to a normal PVC banner.

There you have it. With those 5 rules you can avoid the common mistakes and

create a banner which has a

good chance of bringing in positive results for your business.