One of the questions I hear these days from managers and business owners is this: What can I do in this economy? I cannot afford to train my staff!

I firmly believe that you should do training exactly because you have limited funds. No matter what your products or services are, in this economy, with tough competition, your people have to give it their best to get results, so that your business continues to grow. Threatening them with layoffs, or pay cuts will only go so far.

Imagine this: your truck is in the ditch and you need to get out. The truck is all you have as your resource - no tow-trucks or other forms of help in sight. Your instinct is to push the gas pedal more and more, to get out of the ditch and back on the road, right? Yes, this is what you do - and you are aware that it will cost you a bit more money in gas, but it is worth it to get out of the ditch.

So, in a similar ditch with your business, why would you want to keep your foot off the pedal, just to save gas?! This is exactly what you would do if you continued not to invest in training or coaching. Your resources, your people, need an extra push on that gas pedal.

Now, if you want to stay in the ditch, will you get positive results? I don't think so. In my consulting experience, I have seen quite a few smart and brave managers invest in their people when times were tough. These were the teams that hit the road like a race car as soon as the economy took that turn for the better! The others, who had been saving gas, were left behind. Why? Because their employees were not well-prepared enough to handle the new or different business situations, and they were less efficient than their competitors! So, if you want to get out of the ditch now, and, more importantly, be more prepared for the good times that will come after the bad times - you need to plan training NOW.

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