When working online most people recognize such things as maintaining a high volume of traffic and the size of their list as assets and rightly so. However of equal or greater value to anyone marketing on the internet are certain intangibles and abilities. In many cases these are often not even considered assets and thereby overlooked. In fact without these assets any aspirations you may have for business success will cease to exist. So what is it that can have such a great influence over our being successful when marketing on the internet that we seem to easily overlook and ignore? Let's take a look!

Time

As we all know time waits for nobody therefore it is up to us to make the best use of the time we have and this is particularly true when marketing on the internet. Most online entrepreneurs work alone and at home therefore they have more to do within a potentially distracting environment as well. Their time and how well they use it is vitally important and a major factor in being successful with their business.

Remember time is an asset we all need to accomplish anything at all, and it is one that could run out on us at any time, therefore use it wisely!

Productivity

Sometimes we take our ability to produce something for granted, so much so we may overlook trying to improve in this particular area. It is common to be content with simply 'getting the job done' where in fact more attention should be paid to the efficiency and quality of our work. In order for business success to be yours as an online entrepreneur, you must learn to be as productive as possible. It is not about how much time you invest in your business but rather how much your business produces and that is entirely up to you!

Focus

Your ability to maintain your focus kind of pulls it all together insofar as it will help you make the most out of your time while being as productive as possible. Investing time with little focus will not make you very productive which is what makes this ability the 'straw that stirs the drink' in terms of marketing on the internet. Results is what you are looking for and maintaining your focus is what will be needed to produce these results!

When working online our focus tends to be on tangibles such as traffic, products, profits and the tactics and tools we use for marketing on the internet. It is such things we are prone to consider assets and rightfully so, but our being successful depends more on the abilities and intangibles we discussed above. Once considered, it is obvious that these things are a fundamental requirement for business success to even be achieved. With that being said and our attention being called to their importance, perhaps more effort will be put into better utilizing these under-appreciated assets! What is the worse that can happen, our productivity and profits increase while the time we spend working decreases! Hmm, I can live with that can you?