5 Online Sales Tips To Increase Profit
- Author Curt Dalton
- Published October 26, 2010
- Word count 557
If you are doing internet marketing or you have your own affiliate business, have you found that converting visitors to sales on your site is tough? The hardest competition in marketing is getting someone to reach in the wallet and put in a credit card number or bank account number. What are some tips that can help your site convert more traffic to sales, as well as bring more traffic to your site? Those are great questions, and the answers really don't cost much money when you compare how much you paid to get someone to come to your site and check it out.
TIp #1 - Install the Facebook "LIKE" button on your site as soon as possible. Facebook is testing their new search engine and when it comes out it could be a big problem for Google. Think about this, you spend time on Facebook socializing and hanging out, but to do a search, you have to leave Facebook and go to NowRelevant.com or Google. What if you didn't have to leave Facebook to do a search? Now you can see why Facebook is the only company on earth the Google fears right now. The new Facebook engine will take into account traditional metrics like title tags, and header tags, but also the amount of likes a site has within its Facebook "thumbs up system". So Facebook will take the best of the old, like tags and titles, and mix it with a social element like Digg and Mashable.
Tip #2 - Create in "optin" box on your site. Place it above the fold, or on the top 1/3 of your site. There should be an offer of great value in exchange for the users email.
Tip #3- Do not use Flash or a big stagnant graphic on the top half of your site. The Internet user will decide in less than 3.3 seconds if they like your site or not. You need to show them quickly that you can solve their "pain" or "problem", and that you are the only solution out there to their pain or problem. Having them watch a FLASH animation that leads to your logo is a waste of those 3.3 seconds and the user has seen Avatar and Cars, so your FLASH will not dazzle them. You need them reading your text or watching your video on why they need you and your site, not watching lasers and sticks shoot across the screen.
Tip #4 - Move your social media icons and RSS feed button to the TOP of the page. Don't make the user scroll down, read your information, and then have to hit a button. Let them see those Twitter and Facebook symbols and click them on impulse. Also, ask a question by your RSS feed, and as an answer, the user will click the button to "say YES". So, "Do you like sports news every day?" and then have an arrow to your RSS feed. If they say YES to the question, they will say yes to your RSS feed.
Tip #5 - Don't call your report a NEWSLETTER. Get rid of newsletters. They imply "work" and "bordem" to people. Make it a secret file, a blueprint, a FREE TIPS, or Insiders Guide To...." No one really likes a newsletter, so don't put people in that frame of mind for your product.
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