Brand Awareness
Business → Marketing & Advertising
- Author S. Housley
- Published October 22, 2010
- Word count 537
Brand awareness is the recognition of a specific brand name or logo, along with the traits associated with that brand. It is difficult to benefit from having a brand unless consumers are aware of the brand and the traits associated with it.
What Is A Brand?
A Brand helps position a product in the marketplace. Brands are often linked to things that are key motivators when a consumer is considering a purchase. In other words, a brand may be what makes a consumer purchase one product rather than another. A strong brand will convey the values you want associated with your product or service.
Brand Preference
Brand preference is when preference is given to one brand over competing brands, or to a recognized brand over unfamiliar brands. Brand reputation often influences consumer choice. Buyers often prefer one brand over another because they admire the traits associated with the preferred brand.
Brand Equity
Brand equity is the value associated with the brand. It is often difficult to assess the value of brand, because much of a brand's equity is the goodwill established with or perceived by consumers.
Brand Recall
Brand recall simply refers to the ability to recall specific details associated with a particular brand. Part of building a successful brand is being able to have consumers recall the traits associated with your brand. The easiest way to have a brand recognized and recalled is from repetition. This is why advertisers will so often repeat certain phrases associated with a specific brand over and over.
Quality Guarantee
A successful and well-known brand will often reassure the buyer with an implied quality level. A perceived level of quality is typically associated with a brand. Take the company LL Bean for example -- LL Bean is known for their impeccable customer service and a great returns program. There is a perception that if someone purchases something from LL Bean, not only will it be of high quality, but any issues or problems that arise after the purchase will be dealt with quickly and without problem.
Dynamic Branding
Branding is dynamic and constantly changing. Every interaction that a customer has with a brand can impact their opinion of that brand. As a result, it is important that such interactions be consistently positive, as this will help build a long-term customer relationship.
Brand Extension
Brand extension is the act of taking an existing and established brand and lending it to a new product. Brand extension is beneficial, but can also be dangerous. Extending a strong brand to new product lends that new product an automatic level of credibility... but if the new product is inferior or not up to the customer's expectations, the brand's reputation can be damaged.
Branding helps differentiate products. Learn how to use branding to establish your product in a niche.
Permissions: Permissions and notification of use not required.
This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. A courtesy copy of the issue or a link to any online posting would be greatly appreciated send an email to sharon@notepage.net .
Additional articles available for publication available at http://www.small-business-software.net/free-website-content.htm
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment