If you haven't heard of Mike Dillard and his Magnetic Sponsoring series, chances are your either new to network marketing as a whole or just breaking into using the internet to build your business online. And if that's the case, you've got good news. This is not only the best selling course of it's type in history, it might just revolutionize the way you prospect and build your business.

Sound like pretty bold claims no? But if you're serious about generating a residual income online and expanding you network marketing team, this would be where you want to start. It's pretty much the Marketing 101 of building a successful business online.

In descriptions about the course , one will see statements like " build your business using the same techniques leaders in the industry use" - and this is actually true. Think about it for a second. Picture the top leaders in whatever company you're in, or thinking about joining- I'm not gonna use specific examples because I don't want to be seen as favoring one company over another- every one of those leaders is well- known and has a group of people that even where he/she to leave that current company, people would follow.

This is what attraction marketing is in a nutshell: positioning yourself as a leader does so that people will follow you, not the other way around. No more chasing your family, friends, neighbors, hanging out at wal-mart with your product in hand, etc.

Oh and I almost forgot, no one hanging up the phone on you anymore!

But perhaps that's getting ahead of myself. Mike Dillard was someone struggling in the network marketing industry for years, who met little success and at one point even had to pawn his mountain bike just to buy food. He even says in one of his programs he was shopping for storage units with air conditioning to live in. What kept driving someone like this? The realization that the network marketing industry offers people a unique opportunity to be there own boss, control one's own destiny. He knew the only boss he wanted to work for was himself.

Mike was waiting tables when he finally had his big breakthrough. Realizing all the information and experience he had gathered from his 5 -plus years of failure, he began putting things together and finally seeing success in the business. Out of the principles he had learned came Magnetic Sponsoring. The rest was a snowball effect of Mike compounding each successive new venture, leading to the empire that is in place today.

This seems to be a pattern with a lot of leaders in this industry- that it took them several years to really see success, but they each persevered, and once they began to succeed, they never looked back!

The principles he teaches are both simple and diverse, but can be boiled down to a few sentences: to start attracting people to your business, you need to start building it around you. Which means branding yourself. If you haven't heard this statement yet I guarantee you will plenty of times in the future if you continue using the internet to grow your company: "people don't join businesses, they join you."

So the question you're asking is: "How do I get people to join me?"

It's simple, and covered in Michael Chialdini's excellent Psychology Of Influence book.

But here's a start: provide value to others. If you become an authority on something, people will listen to you about it, and come to you for help. That's your first of many steps, making yourself valuable to others, whether it's becoming really good at recruiting, building leads, three-way calls, social networks- these are just a few aspects of the industry that can be mastered and in turn make you a person people seek out. By now you're realizing what many others already have: it won't happen overnight. This isn't about get rich quick schemes; it's about doing something every day to build a legitimate, residual- income producing business.

The good news is with the advent of the information age and the availability of courses out there like Magnetic Sponsoring, one can easily accelerate their knowledge and growth much more ably than in the past.