With interactive marketing an essential component to the success of every business, it is important to fully understand and utilize the tools available for optimal visibility and online customer experience. It is not an easy task to stay on top of the most current and viable search engine optimization techniques, which is why working with an interactive marketing agency is an important step to online business success. There are complicated algorithms and formulas behind the Google search crawlers, but that doesn't mean only the high-tech mathematicians can find success online. The benefit of partnering with an interactive marketing agency is that they understand and can decode Google’s rules, helps to get your business listed more effectively..

Google Caffeine: What Does It Mean For Your Online Business Presence?

Google Caffeine is a new capability within Google that makes user-generated content an effective technique to keep continually updated and fresh content online. In short, Google Caffeine is a new web indexing system introduced in June of this year that makes it worthwhile to keep websites updated with new content, specifically with user-generated content. This means adding customer reviews, stories, and interactive Q&A elements to websites not only offers areas for customers to talk about brands, products, and overall experiences but also for Google to obtain fresh and constantly updated information.

With user-generated content an integral part of a website, Google Caffeine will view the site as relevant and dynamic, thus keeping that site at the top of the list on its search results. Users will appreciate the additional content and the opportunity to see what other customers feel about the brand and products/services being offered. Link these user-generated site elements to primary pages as well as product pages and see the visits and length of visits increase as site visitors find new and relevant content that assists in the decision making process.

Get Traction From User Reviews With Google Rich Snippets

What business owner doesn't love a great review of their company? Imagine taking that review and publishing it for all to see. Well, with the addition of Google Rich Snippets Google has made this very thing not only possible but also an effective way of getting the word out. These convenient summary points can now be viewed directly from Google search results pages. What that means is that when a prospect is searching for a company they see top line reviews immediately without even having to navigate away from the initial search page. This can be a powerful tool when utilized correctly. The more reviews posted, the higher on the list Google places a company. Not only is getting these reviews posted prominently a great way to increase visibility, it has the added benefit of delivery knowledge about key customer bases and brand sentiment.

By working closely with an interactive marketing agency, companies can fully utilize the perks of displaying user-generated content on all essential pages of a website. And remember, any online content strategy that takes user experience into top consideration along with an understanding of key Google components will find success online.