The Marketing Strategy That Makes Magic
Business → Marketing & Advertising
- Author Alicia Kellon
- Published November 23, 2010
- Word count 584
Undoubtedly, an inexpensive and simple marketing strategy would be something that would interest a lot of marketers. This one goes by the name of list builders and gives you the opportunity to begin free accounts on several list builder websites. When you join a list builder you become a member and all members have to agree to receive emails from all the other members. In order to have the privilege of sending your own emails to other members you must read the emails and click on their links so you can earn credits with which you will send your own emails. This is a quick and easy way to put your message in front of the eyeballs of a lot of people. Sounds great, doesn't it? But you will not find this strategy to be something the top internet marketers will recommend.
This is a good marketing strategy, but only if you don't do it the way it was described above. The list builders websites that you sign up for will have something else for you. They offer an upgrade which allows you to bypass the required receipt of various emails from various other members. The best list builder gives you the chance to send your email ad to 3,000 members every three days. This is a powerful strategy.
This marketing strategy works so well because the members are the qualified people that you need to find for your business; they are what is called opportunity buyers. You are marketing a business opportunity. Which person is it better to target, the one who has never bought a network marketing opportunity or the one who has? Those who are complete novices in the network marketing business are opportunity seekers who have no idea what they are looking for and will need to be spoon fed by you all the way to the finish line. These are the people that you have to explain why network marketing is not a pyramid scheme. Opportunity buyers do not have to be reassured that network marketing is a legitimate business opportunity.
Those who are opportunity buyers already know what they want and they are willing to pay for it if you offer it to them. That is why adding the list builder strategy to your repertoire of strategies is going to give you such great results because this is where you will find thousands of opportunity buyers for a relatively small amount of money. But, you have to make sure to join the right list builder which is the one that draws the best opportunity buyers. Others have come before you and they have already tested these companies and the list builder that has opportunity buyers who become customers is well known.
The other time in which this marketing strategy is not a good idea is if you were buying your leads. That is a different strategy because the list that you buy or rent from a company is not populated with the qualified and targeted leads you get with a list builder. You can send the best ad to these types of lists and your conversion rate will be the unremarkable 1-2% while the list builder will give you the excellent conversion rate of 20%. But, it is advisable that you promote your own website rather than the website your company may give you because in this circumstance that will not convert well. Overall, list builders is a strategy that quickly give you the new customers you are looking for.
It's a good idea to have a marketing strategy to extract the best results for your business. To learn even more strategies for network marketing visit expert network marketer A. D. Kellon's blog.
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