This article will uncover a number of free strategies for making article marketing so efficient it will greatly increase the traffic on your web page. I use article marketing and get a steady flow of leads to my websites and I learned from experience that this is the safest and strongest way to get traffic over time.

How come article marketing is so efficient?

Because you can submit your articles to article directories, and those are a source of backlinks to your website that will never go away! Not only will people get to read your articles, but if they find them valuable they are most likely to click the links you inserted and be directed to your home page. And some of the websites that publish your articles usually rank high in search engines and if you do your article the way you are supposed to, you have great chances of getting your website seen.

OK then, what strategies should I use for article marketing?

The essential is not to write an article just for the sake of filling up some space on your website. Your goal is to be noticed, and you can only achieve that by choosing particular topics that people are interested in and sharing valuable knowledge about them.

Prepare for writing by first selecting your subject and keywords wisely and carefully!

Most internet marketers write some content, put some tags in there and just throw the article out there hoping for the best.

So what next?

Well, they don't get a lot of reward from their work.

Why?

Simply because you can't take this task lightly, for instance writing about something like network marketing and expecting to make it to the top of the search results. Performing a search on this phrase will get you no less than 140,000,000 results. To get there, your website has to have a high page rank and you must write some great quality content!

To prepare like a professional, first find a suitable topic for your article, search for the best keywords and pick the phrases you want to target accordingly. There is no way to circumvent these preliminary steps of article writing!

If you've only just started your website, it is better to choose keywords and keyword phrases with a low number of searches per day, preferably under 300. This will increase the likelihood of your article being exposed to a greater number of readers.

It's true that phrases like "network marketing secrets" and "network marketing tips" only get a mere 150 searches a day. It's easier to work your way to the first page of search results when their total number is so much smaller.

How do I settle on the best keywords?

That's where the Google Keyword Tool comes in! It is a free tool, just write that on Google and you'll find it.

Choose your keywords wisely and contemplate the purpose of your article. Is your message compelling enough? Does it direct your readers in the right direction? You have to do that, if you want your article to be effective and to get you the traffic you need.

The majority of article marketing pages provide a resource box where you can drop a couple of links to direct readers to the origin of the info. Use this tool to the fullest by trying to see things from the readers' point of view.

What are they looking for? If you were in their place, what would be the thing you would like to read that could make you click on that link to find out more?

If all your articles from now on stick to these principles, it won't be long until you see an increase in the page rank of your sites!