In order to draw positive attention to your company or product during a trade show or convention, you will need to have a professional, creative trade show display that attracts the eye and draws potential customers to your trade show booth. There are a number of different types of displays that you can purchase and assemble to give your trade show displays an edge against the competition.

Your convention display needs to attract attention all on its own. Your trade show booth is a place that potential customers should feel drawn to, either by curiosity or a desire to learn more about your company or product. Trade show booths need to be well stocked with informational pamphlets and fliers that can be easily picked up by potential customers and reviewed later. It is always a good idea to make sure that your exhibit booth and your advertising materials are color coordinated so that the client who remembers your booth will be able to instantly recognize your materials.

One of the most effective ways to optimize your company's presentation is to travel with an attractive, eye-catching portable display that can be easily assembled. If you can quickly set up your display and put out several banner stands, you can spend the time you saved on set up promoting your company or product. A banner display does not have to be complicated. Your company logo's or an image of your product displayed on a banner stand where people can see it has the potential to draw plenty of attention. It has often been said that a picture is worth 1000 words, and nothing proves that old adage more than a custom display for your company.

A pop up display, also known as a trade show pop up, can be quickly set up and arranged in multiple configurations to make the most out of your convention space. Using a pop up booth provides a three dimensional, professional effect that makes the standard card table and chairs appear to be a thing of the past. Trade show pop ups come in a wide variety of shapes and colors, and can be used to create an entire display or accent an existing one. To really finish out your trade show exhibit, you can also bring in specially made trade show flooring to give your booth an entirely different atmosphere from the rest of the convention exhibitors.