Tips for Planning a Small Conference

Business

  • Author Jim Watterson
  • Published November 9, 2010
  • Word count 358

For those who have never planned a conference before, doing so may sound as if it would be fairly easy. Many people find out the hard way that, without proper preparation, what could potentially be an easy task becomes one that is stressful and difficult. With proper planning, however, your conference will go swimmingly and without issue.

Here are a few tips for planning a small conference:

Start Early

To put it plainly, planning a conference takes a lot of time. The more time you can give yourself, the better the chance that everything will go well. Be sure that you start planning at least two months in advance, as you will want to give potential attendees a window of at least a month so that they can fit it into their schedules. In general, however, starting early is about giving yourself the time you need to sort things out, as if anything goes wrong, you will have the time to deal with it.

Use Conference Management Software

One of the most important things you can do if you would like to streamline your conference planning process is to use conference management software. Conference management software allows you to manage every aspect of the event you are planning, including logistics, guest list and more. Instead of using dated techniques such as keeping a folder of paper files, conference management software can make your planning process far easier.

Market Your Conference

While planning the logistics of the actual conference itself is of course important, it is also a good idea to market your conference as well as possible. After all, a conference without any attendees is not much of a conference at all. Try to hone in on your target audience, and do all you can to get the word out. This can be done by posting flyers around town and contacting any businesses in the area that might have employees who would be interested in going to your conference. The more you can do to market the event, the higher the chances that a good deal of people will show up, and the better the event will go.

Jim Watterson is a writer who specializes in covering event planning and event management matters, from offering tips to staying organized to recommending the use of conference registration software.

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