Up till now we have learnt how to write quality content and what things are critical in producing quality work. There are two most important ways to attract the audience; the Content and Graphics. They both play an important role in determining the future of any content. This chapter emphasizes on the role high quality content plays in the success of writing.

It is the content that turns a reader in to your long term customer. People spend way too much on promoting their books, blogs and articles, thinking that it is the only one way of attracting customers. However, this is not the only method that earns you customers. The most crucial role is played by the content itself. If you think, you will realize that promotion attracts the readers, but it is content that actually retains them and make them your long term readers. Being interested in a writer is more important than being attracted only. So an equal emphasis should be paid on content as on content promotion.

Content generation is an important phase. You can generate it yourself and can also ask others. However, when you are writing the content yourself, you should thoroughly analyze your talent, capabilities and skills. It's not sufficient to have good writing skills only. You also have to sell that content as well. You can earn good ratings for your content only if it sounds professional and has enough keywords. So unless you don't have enough knowledge about how to generate a content that works well on search engines, we would suggest you to learn these tips and tricks so that you can write quality content that not only attracts readers but sells as well. Tips for Quality Content Writing are discussed in chapter 11 of the book.

There are two things which are important to discuss:

1. General Content

General content is referred to providing information that the readers are seeking. This is the detailed text giving out all kinds of information in order to explain the subject. It should be generated in a manner that it satisfies your customers. However, for that it is necessary that people visit your webpage. So it is very important for your general content to be search engine friendly. Make sure you enter enough keywords to get high search engine ratings. But always remember, a good written content does not overuse the keywords.

2. Ad Content:

Although there are people who make web pages as a hobby but most of us want some benefits out of it. The monetary benefits are achieved through ad content. This is the part that sells the products and services. It should be related to your subject so that people click on it to get more information. If you link your general content with Ad content in a creative manner, it results to be more productive.

Your content should be free of errors regarding grammar, language and sentence formation. The key to have a successful content is to publish content which is informative for your user and is also search engine friendly when you are putting it on the internet. If you have good ratings in a web search, people will find your content quickly. Once the customers are attracted, it will be the quality of content which will retain them. So, whether you are writing a book, article or content for your business webpage you need to emphasize on quality of your content.