It’s easy enough to have a web site built these days. It’s even pretty easy to have good web site built. What’s not easy is having a web site built that attracts customers, and continues to attract customers throughout its life. In order to maintain web traffic, a site needs a good creative marketing team behind it – a team of Internet savvy professionals capable of creating a genuine web presence for it.

Without web presence, nothing lasts. Even the best looking, best working site on earth is doomed to die unless people come to use it. And people won’t come to use it unless they know it is there. They will never know it is there unless it achieves consistently high first or second page rankings on search engine results. They’ll never do that unless they have the backing of people who know how to make the web interested in what they sell.

The key here is keeping things simple. By simple, "local" is implied. Say you have a business in Kent. Get a creative marketing Kent outfit to make your site super attractive to queries originating in Kent. This really works – it’s a great way of dividing the web, which is so large that it is impractical to use as a sales tool, into manageable chunks. Chunks that do work as sales aids. Work, in fact, very well.

Think of the web as all the water in the world. Given the size of the thing, and the amount of stuff in it, that’s about right. Now think of someone looking for something one site sells, as a fisherman (or fisher woman). This fisher man (or woman) wants a very particular type of fish.

Does he (or she) cast his or her rod into any old bit of water, anywhere on the surface of the planet, in the hope that he or she just might get that very particular fish? Of course not. Any creative marketing outfit knows this, and they’ll tell you: that fisher person, he or she goes where he or she knows there’s a pretty good chance of catching that particular fish. He or she cuts all the water in the world down into a manageable piece and fishes in that. And he or she catches the right fish.

Creative marketing Kent is exactly like that. People in Kent are generally, really, looking to buy stuff in Kent. So a marketing company that does creative work for web sites in Kent, will be looking to build a strong local presence for that site. That means, any time a fisher man (or woman) casts his or her virtual rod into the Kentish water, the site that has had a creative marketing job done for it rises to the top of the pool and is caught.

Simple – but not the kind of thing that a business that has purchased a web site can be expected to know. Remember this – your site can be the most attractive, the most rare and wonderful fish in the world. But unless people with rods know where to cast their lines, it will never get caught.