How To Choose A Reliable Company To Manufacture Your Trade Show Booth
Business → Marketing & Advertising
- Author Chris Harmen
- Published December 10, 2010
- Word count 556
You have created a beautiful trade show exhibit concept. You've tested it, mapped it out, and even started planning a color scheme. Only one problem: your business can't manufacture it on its own. You need the help of specialists in the trade show booth manufacturing field. But how do you choose the right one? These tips can help you make the right decision.
Find A Company With A Long History
The best guarantee of a corporation's future performance is how they have done in the past. Check into the history of your company. How long have they been in the trade show booth business? How many have they produced? The longer they've been around, the more they will know. They'll also have more experience using the tools of their industry, leading to a product with higher workmanship and better durability for you.
Ask To See A Sample Trade Show Exhibit
Once you've determined that a company has a sufficient history, see some of their work. Does that booth look well made? Does that trade show exhibit seem professional? Consider that they will show you their best work whenever possible. If you can, look at an online profile. Companies are surprisingly open with what they put on their website. You can probably see their client list, and perhaps some case studies of work they've done previously. Of course, if you can't see any kind of trade show exhibit history, you should be wary about proceeding with that company.
What Kind Of Products Do They Work With?
There are three design elements to consider when choosing a company. First, there are the small, non-structural elements like banners and some smaller walls. Second, there are the prefabricated elements with a definite structure. These are weight bearing and can be combined to form a more complete display environment. Finally, there are customized displays. Custom displays are often larger than prefabricated can offer, but they may simply be special orders. Consider what category your trade show exhibit would fall into. Do you need a completely custom design? Would a prefabricated piece work perfectly with a few changes? Ensure that the company you're working with can create your preferred item to meet your standards.
Ensure That They Take Time Considering Your Trade Show Booth Specifications
If you have gone to the lengths of creating a mature design concept, the company you work with should also take time to consider it before agreeing to proceed further. Be wary of a company that agrees to manufacture your exact original design without having seen any concrete plans drawn to architectural specifications. There are myriad architectural details that might need to be fixed for your initial design to be viable. The company will likely be able to detect them with the help of a design specialist and can correct them. However, they'll need to take time and look over your design before they can make any promises. If they're offering to start manufacturing immediately, you should strongly consider looking elsewhere.
Always Remain Flexible
Throughout the design process, never forget that it's your display. You should feel free to walk away if you feel uncomfortable. However, if you follow these simple tips, you shouldn't have to walk away. You will likely find yourself fully comfortable with the company you choose and ready to enjoy a great product.
Chris Harmen is an author for Skyline, a New Jersey trade show exhibit manufacturer. Skyline is the leader in New Jersey trade show booth production with an emphasis on quality, durability, and excellent construction.
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