Opt in list marketing method is a direct means by which you can reach out to people in your market who are willing to be served with information and products that they believe can make their lives better.

Opt in list offers a lot of advantages which other popular marketing methods that people are using today do not have. This has given a lot of leverage and edge to the few marketers who know how to use it and to benefit by it. Listed below are the advantages you stand to benefit if you can start your own email list. The points are not exhaustive, the more you use and build your list, the more benefits you discovered and enjoy, but you need to start at it now.

It is cheap: Email list marketing method is a cheap one compare to others, apart from your website, all you just need is your auto responder which you can easily get together with your hosting account, which makes it free for you once you have a hosting account.

It is viral: When a visitor subscribe to your opt in list and receives regular newsletters from you, he will tell his friends and family members with whom he share the same interest so that they too can be receiving the newsletters. As long as you can continue to satisfy the need of your subscribers they will continue to share what they love with their friends, thereby spreading your links and promotional reach.

It brings targeted traffic: Unlike some other traffic generation methods which draws traffic from all over the place, majority of which are not relevant and beneficial to your campaign and business. Opt in list marketing draws only the relevant crowd, those who are willing and ready to receive your newsletter only, so you are not just shooting wide and wasting your effort and resources.

It does not depend entirely on the search engine: Once you have your list, you do not need to depend on the search engines to get your traffic, because you will be dealing with your prospective customers directly. This will save you from some search engines side effects like the dreaded "Google slap". No matter what the search engine is doing to their algorithm, it cannot affect your site because you are not really drawing traffic from them.

It provides unique dual benefits: Providing traffic and at the same time making you money. You can depend entirely on opt in list marketing to get both traffic and to monetize your traffic without using any other marketing methods. Your newsletters can continue to reach people and increasing your readership and acceptance.