Social Media has changed how we do business and how we market…forever. Big statement. Big truth. Gone are the days when we relied on local and regional marketing channels to reach our audience in an effort to convert to clients and customers. Our reach is now global thanks to Social Networking sites, which require us to be even more savvy in our building of relationships because of the "virtual world" we now operate in. Our core online etiquette requires an organic authenticity in our postings as we build the know, like and trust factor with our communities - so that our message and branding comes through clear in this virtual platform.

Social Media is first and foremost about building quality relationships in a community format. Watch your mindset and intention as you post. Gratitude, appreciation, kindness, giving, and serving are all energetically responsible intentions. It’s not about convincing and prodding. It’s building the KNOW, LIKE, & TRUST factor first to prospective and existing clients, customers or patients; selling/promoting second. Social Media is the NEW PR.

A savvy tool I added to my marketing toolbox a few months ago for building the "KLT" factor and to boost my effectiveness on Facebook while streamlining my time is fanpagenotifier.com. It’s a free fan page application to assist you in nurturing your client, customer or patient relationship(s). Without this application, activities and posts on your fan page or important fan pages you "like" go unnoticed.

Fan page notifier application alerts you via email when someone posts on your fan page wall and it allows you to be notified of important fan pages when the administrator posts to the wall. This is the solution to the complaint I hear quite often, "Why does FB not have a way to communicate to me when someone posts on my fan page?"

This strategy allows you to stay on top of activities from your own fan page and priority fan pages you are a fan of so you may interact in a timely fashion. I am notified via email on my own page, and several client and mentor fan pages so I don’t miss important info.

Now, yes, you do need to maintain these email notifications, but it offers a smart way to stay connected to your most important fan pages. This is revenue producing time!

It’s a simple process to add the application by going to the website and clicking "connect with Facebook." Then you are brought to a page that lists all your fan pages for you to choose which ones you want to be notified on. I have had clients experience some glitches with the program where it may be a challenge to initiate the application, but a few days of patience will remedy that. Meaning, the program will eventually integrate itself into your Facebook coding.