Whether you like email or not, it remains to be the number one choice of online communication for people. This makes email marketing a huge benefit online and everyone should be building a list of leads while you grow your readership and reach. Building your email lists in various verticals is key to your success, not only are you gaining targeted data but you are also funneling them through your sales process which can result in income for years to come. Email marketing also remains to be a very cost effective business plan if you are using the correct email marketing company.

Benefits Email Marketing

• Email marketing will help your business, products and services gain more visibility on the internet which will help in viral growth and a wider reach.

• Lower costs leads to much more impact on smaller business and advertisers to gain entry. Big companies are also using the same email providers as the smaller companies.

• Thousands of emails can be sent with a click of the mouse to send you advertisements, reminders or newsletters.

• Quick response from your email list

• Increases traffic which increases your sales.

• Spreads the word and creates awareness/brand recognition

• The use of personalized emails (email templates, signature), they have helpful easy tutorials

• Maintain and grow your list of emails for further advertising and contact.

• Up sell and cross promote products and services to build loyalty.

• Use your list to gain valuable feedback about your service or product.

• Use your list to build data to better figure out their habits

These are just some reasons you need to implement email marketing into your online business plan. Keeping in contact with your list of leads will help you build retention which will lead to more traffic and more sales. This will help you maintain a business that can grow long term instead of just short term.

I have spent some time using different email marketing companies to provide newsletters to my lists, I would suggest yo go with Aweber as it has everything you need and they cater to every type of marketer, a lot of the companies like Constant Contact or Mail Chimp do not really tolerate affiliate marketing. Aweber seems to be the most cost effective solution for small business' and even entrepreneurs just trying to start a business, I see tons of people using Aweber for both Affiliate Marketing and even Multi Level Marketing.