If you, as a businessman, are thinking to reduce your ad campaign due to the recession and economy downfall – think again because soon it will be the spring break, the best opportunity to promote your product, service, or business.

All the beaches of America will be jam-packed with nearly 3 million college students this year. A tourism expert calls this group of students "recession-proof" because they are here for fun and would not pay much attention to the price tags. Where this huge sum will be used up? It merely depends on the advertising aimed at these spring breakers.

Aerial advertising refers to the towing of an ad banner by an airplane which then flies over the audience’s head. This banner is custom designed according to your requirements which usually has your brand’s logo, a short advertising message and may be your contact info i.e. phone number, website address etc. Normally an airplane banner generates 17 seconds of read time for each viewer, and if your ad passes say ten times, it will be imprinted on the viewers mind for sure!

The use of electronic communication, especially mobile phones enhances the quick response of the audience. For example, if you have provided your phone number or web address on the airplane banner, anyone can spontaneously order your product via SMS or WAP.

In most of the colleges and universities spring break starts in the middle of March, however, some institutes also offer this break in April. Spring breaks 2011 have been announced. Following are the dates for some major universities 2011 spring break:

• February 28-March 4, 2011

Northeastern, University of Michigan

• March 7-11, 2011

Penn State, Université de Montréal, Gonzaga, University of Central Florida, Michigan State University (Michigan)

• March 14-18, 2011

Arizona State University, New York University, Purdue, Rutgers, University of Minnesota, University of Massachusetts, Texas Tech, Colorado State University (Colorado)

• March 28-April 1, 2011

University of California Berkeley, University of Hawaii, University of Colorado Boulder

During these dates you can carry out the aerial advertising on all the beaches including Key West, Daytona Beach, Ft. Lauderdale, South Beach, San Diego, Lake Havasu, Myrtle Beach, St. Petersburg, Clearwater Beaches, Panama City and South Padre.

Most of the people, who think aerial advertising is an expensive option, are astonished to know how cheap it actually is. The banner cost is paid only once and you can use the same banner next year or at a different venue. You have to pay for the time only when the plane takes off till it lands. The cost is approximately 50 cents per thousand prospects, obviously a lot cheaper than other methods of advertising i.e. TV, print media, Internet etc. The best thing is that you can rest assured that your ad campaign will catch the eye of your potential consumers!