The influence of article marketing in promoting a company's online visibility can also by enhanced via RSS feeds, another technique used to increase web traffic. Let's explore in detail about RSS feeds and its significance.

What is RSS?

RSS commonly known as 'Really Simple Syndication' is a technology that gives the ability to easily distribute and publish syndicated content to a wide number of people on the Internet. The popularity of RSS is growing rapidly and a number of sites and internet businesses now have RSS feeds available. Many online publishers also syndicate their content as an RSS feed to whoever wants it. Many sites in order to let you know that the feed is available display a small icon with the acronyms such as RSS, XML, or RDF.

Benefits for using RSS

The basic purpose of RSS is of notification. It may be well explained as a latest form of notification of new and changed content on various websites. Few of its advantages are listed below:

It is a beneficial for people who regularly use the web and want to be stay informed of latest content available on several websites. RSS notifies you by retrieving the latest content from the sites you are interested in.

It saves time as the readers no more need to visit each site individually and repeatedly that is a tedious job in itself.

It also ensures reader's privacy, by not needing him or her to join each site's email newsletter.

RSS technology is more sophisticated than email marketing as several email notifications from multiple sites might be mistaken for spam and also is not too organized in nature. However, through RSS, notifications of multiple sites are handled easily and far well-organized than email marketing.

How does RSS work?

Now you might be wandering how RSS works? Here is the answer:

RSS works by having the website author maintain a list of notifications called as "RSS Feed" on their website in a standard way. The list is developed by the use of special computer programs called "RSS Aggregators". These RSS aggregators act just as a web browser for RSS content and automatically access the RSS feeds for new items from multiple websites you are interested in on your behalf and organize the results for you. Each item in the list usually consists of a simple title describing the item, its description and a link to the web page. If the title and description of an item are of interest, by clicking the link you can visit the related web page for reading.

Promoting Article Marketing Through RSS Feeds and Its Significance

One effective way to promote your articles is to create your author's individual article RSS feed. Once you have your own unique author's RSS feed, you can submit your posts to popular RSS submission sites. You can then access the list regularly and update your submissions as well based on the page ranking of the sites. It is also essential to include a link to your RSS feed on every article that you submit. This may encourage viewers who show interest in your articles to subscribe to your site. This will help bringing potential customers to your site.

Using RSS feeds through article marketing works as an efficient supplement to email marketing campaign and can help you getting a steady flow of potential customers to your site. Also as RSS feeds are directly subscribed to by your viewers who have find interest in your article, it helps you develop loyal customers which might increase your profits. Additionally, RSS feeds enhance your web page ranking as when you use RSS feeds to notify readers about updates on your content, it can be beneficial to your website's ranking on the search results. The popular search engines usually prefer the sites that routinely add fresh content to their pages. Thus RSS feeds are an effective way of promoting article marketing and gives you a better chance to generate valuable leads for your business.

Hence, it is evident now that why RSS feeds are getting popular to generate traffic and boost web page rankings.