After delivering an attractive and informative article to the readers, the marketer needs to provide some call for action. A compelling Author Resource Box serves the purpose and possesses the most critical impact on the effectiveness of your article in driving targeted traffic to your hub website.

What Is an Author Resource Box and Its Significance

The author resource box is a small box that usually appears at the end of an article basically containing the following essential information about the author. The list of the items include

• The name of the author,

• A brief description of the author,

• A brief description of the sponsoring site

• A link to the your company’s website

Author resource box is basically a bridge that can get a reader from your article to your website. If readers like your article, they might want to find out where the article came from and to read more. The resource box will entice them to go to the site and research more.

Tips to Develop Compelling Resource Box

Like the article itself, the resource box must also be eye-catching and effective to stipulate readers’ attention and interest.

In order to generate more leads you must adhere to the following tips:

• Make sure to provide appropriate keywords that should be related to your site.

• Include a URL for your ezine subscription address.

• An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for.

• Unique Selling Proposition (USP): This can be done by adding 1 to 3 sentences that encapsulate the essence of describing what makes you and your offering unique.

• Your Call to Action: Once your reader likes your article, he might be tempted to buy your product. Hence it is the best time to include a call for action and leading the visitor to visit your website if he is interested.

• A Free Report: Leading your visitor to a free report could also be part of your call to action that further enhances your credibility as the expert.

Words of Caution

• Never include a link to every website you own. It is best to include one URL that is related to your article topic otherwise it will dilute your credibility.

• Never over load your resource box with your achievements. Be specific and brief.

• Avoid any direct advertisements of your products specially the ones that are irrelevant to the topic of your article.

• Remember that optimal size of your resource box should be no larger than 15% of your total article size. Too large resource boxes are often ends up portraying negative image of you and your company.

Thus marketers should never underestimate the power of the author resource box to drive traffic to your site and hence enhance your profitability.

It is imperative for a marketer to create quality back links. There are several methodologies but our focus in this text would be on creating back links with reference to article marketing, as article marketing is one of the popular ways to get quality back links.