According to a poll from Harris Interactive, 85% of online customers are willing to pay more money in exchange of better services. Furthermore, 55% of them said they would be willing to pay 10% more for being better served. Over 2,200 people participated to this survey in the United States therefore one thing is sure – better services drive more customers to your online business.

It does not matter the economy is how it is nowadays or that people are trying to spend less money for products/services, people are still searching for better services when buying online. This article will highlight 3 interesting ideas that can increase the value of your customer service for an online shop so let’s see how we could make our customers happier than ever.

1. Always keep your promises

An online shop that respects his customers always keeps its promises. Do you have products listed on your ecommerce store as "in stock"? Then always make sure they are in stock by checking frequently the status of your stocks. There is nothing worst then to tell your customers to wait for x days until they will receive their product. Even though it is not your fault and it is your supplier’s fault, this is not a good reason in your relationship with your customer; make sure to make the best choices and work only with quality suppliers.

2. Try to deliver a little more than you promised

When talking about this most business owners think about better prices, significant discounts, small prizes or small gifts for every product purchased. In the long term, this can reflect in higher costs for both you and your customers. As a suggestion, you could provide them non-financial services like advisoring on your products. Is it you who best knows your products therefore you are the most appropriate person to make suggestions or recommend other products that could provide more value for the money.

3. Always admit you were wrong

It is a certain thing that with many customers also their demands diversify and can put you and your team in a bad position, thus making some mistakes. It is very important in your relation with your customers to admit you were wrong, fix them and always learn from your mistakes. A honest and transparent approach on an error puts you as a honest and reliable partner in the eyes of your customers. Most of the times clients choose to work with an online shop that can handle quickly and effective the problems encountered along the long-run and one thing is certain: whatever the situation would be, there is always a solution for it.