Have you ever admired those great speakers who have a special talent to make you convinced and the sellers who make you place an order without any doubt? Some people may think such a group of guys must have a magic, however, they are just good at communicating.

Now let’s see some elements in the process of communication first, which helps you to improve your communication in conversations.

1. Source

First of all, analyze the source of the message. You need to be clear about why you're communicating, and what you want to communicate. You also need to be confident in the information you're communicating and try your best to make it useful and accurate.

2. Message

The message is the information that you want to communicate, including the verbal and body language.

3. Encoding

This process is to transfer what you think and say into a form that can be sent without mistake and correctly decoded when reaching the listeners. Whether you are successful in encoding partly depends on your ability to convey what you think clearly and concisely; in addition, it may depend on your ability to anticipate and eliminate sources of confusion.

4. Channel

Messages are conveyed through different channels. It may be with verbal including face-to-face meetings, telephone and videoconferencing or written including letters, emails, memos and reports. As you know, different channels have different strengths and weaknesses as well. For example, it's not particularly effective to give a long list of items verbally when an electronic products seller introduces the products to customers buying wholesale flashlight in his or her store. Under such a circumstance, it is better to show them these items on a list. On the part of customers’, they have more room to think about.

5. Decoding

Just as the encoding process, successful decoding takes time to convey, digest and understand the message. Decoding also causes errors, especially when the listener does not have enough knowledge to understand the message.

6. Receiver

Your message is delivered to individual of your audience. No doubt, you have in mind the actions or reactions you hope your message will get from this audience. Keep in mind, though, that each individual enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of your message, and their response. To be a successful communicator, you should consider these before delivering your message, and act appropriately.

7. Feedback

Feedback can be got after you speak anything. No matter what the audiences provide, verbal or nonverbal reactions to your conveyed message, you’d better pay close attention to, as the feedback contains the message whether they have got the idea of yours, how much they have understood in your message. If you find there is a misunderstanding, try to send the message one more time.

8. Context.

Context means the situation in which your message is delivered. This may include the surrounding environment or broader culture (i.e. corporate culture, international cultures, etc.), the listener’s knowledge and experience. For example, the sellers should take customers’ experience into consideration, for instance, when customers buy torch, try to reduce the use of terms and make their purchasing comfortable.