Article Writing Vs Press Release: A Guide To What Makes Them Different
Business → Marketing & Advertising
- Author Frank Breinling
- Published February 23, 2011
- Word count 507
If you are currently creating content for your website, you may be considering adding a number of articles and press releases to your site. However, quite a few people are actually unaware of what distinguishes an article from a press release, and do not understand which types of content should be used for their specific needs. Fortunately, you will have a much better understanding of their differences and similarities after reading this article on article writing vs press release writing.
The difference between these formats of writing basically comes down to promotion. A press release is typically used to promote a product or service. It is also dated, so that people can know how recent and relevant the press release is to their needs. An article, on the other hand, can either be dated or timeless. Articles do not have to promote anything. Instead, they can be free flowing and can be informative, humorous, or promotional according to the writer's needs.
Press releases may need to follow a specific format. For example, if your press release is going to be sent out to a number of different companies, so that they can include the release in their printed or online publications, you may need to follow strict formatting guidelines that they set forth.
All press releases should contain a headline. The headline is used to grab the attention of a reader. It should also sum up what the release is about. For instance, if the release is about a new product coming out or an award that has been won, the headline should clearly reflect this in an attention grabbing manner.
When creating a news release, the date and city where the release is coming from should be printed. This is typically included after the headline and before the opening sentence of the release. The body of the release should be compact and to the point, since many readers will not be patient enough to read really long documents.
Every release should include some basic elements. For example, make sure the reader understands why this development is news. It should also include lots of specifics about the subject of the news story, including relevant company names, product names, or specific technical descriptions if they are significant to the story.
When you are sending your releases to various journalists and publications, it is helpful to include an about section. This section will be used to succinctly describe the company or the person that is the subject of the release. In doing this, you will make it much easier for a journalist to pick up your story and write about you.
When it comes to article writing vs press release, articles can be used to express nearly any point, and they certainly do not need to be promotional in nature. They can, however, include general information and links that lead to a company's website or specific pages on products and services. For SEO purposes, they should also contain a good number of keywords that help people find the articles.
Frank Breinling is a recognized expert in generating targeted traffic to websites with article marketing. You can even learn how to setup your very own [Easy Internet Marketing](http://homeforarticles.com>Article Directory or by visiting his Blog with information all about
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How AI Writer Checker Can Help You Create High-Quality Content in Minutes
- What are the top 5 SEO strategies?
- How HR Payroll Services Can Streamline Your Business Operations
- Navigating the Social Media Marketing Landscape: Essential Strategies for Success
- Unlocking Efficiency: Why Choose Our Canon Printers for Seamless Business Operations
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale