How to Get the Custom Look in Your Trade Show Booth
- Author Dora Evans
- Published February 27, 2011
- Word count 557
One of the most common mistakes that businesses make when setting up a trade show display is to simply plop down a table in front of a sagging banner and throw a few pieces of branded merchandise into a basket next to their business card. The first impression that your potential clients and partners will get is that your business is drab, unexciting and under-funded-especially if they see your dinky little booth next to your competitor's flashy custom display.
Fortunately, there are many ways to make your trade show display set you apart as one of the pros.
--Get a tall table if it's available. This is one of the quickest ways to make an ordinary booth feel like a custom display. The typical booth is at table level, but the attendees will see it at eye level. Your trade show display will make a much better impression if the booth workers are standing at a counter.
--Put the sales reps at eye level, too. Many trade shows can replace the standard chairs with taller stools, so that the presenter is seated at eye level. Your reps' feet WILL get tired during the long days of a show, and they WILL sit down. A stool will allow them to sit while they're schmoozing without having to crane their necks to talk to the clients.
--Put a little bit of forethought into your banner display. In fact, test it out before the show. If the banner is sagging or drooping, fix it ahead of time.
--Keep it clean. No matter what kind of booth you have, make sure that there are places for trash, unused brochures and the sales reps' purses and other personal items. A disorganized booth sends a disorganized message.
--Get a literature rack. Have you ever walked through a trade show at the beginning and looked at all of the brochures neatly fanned out on tables-only to see the same brochures sprawled pell-mell over every surface at the end of the day? A literature rack can reduce this problem.
--Consider color. Many trade shows supply you with a standard table skirt and cloth, and a carpet in a standard color. For a few extra dollars extra, the trade show coordinator might be willing to substitute skirts and carpets that match your company's logo.
--Bring more color to the banner display as well. Many companies have just a logo on their banners; take it to the next level by setting your logo off with a really attractive photo or an interesting slogan.
--Spring for a custom display. You can only do so much with a banner display; in the end, your client is still standing in front of a table. A customized display can draw traffic into your booth and give your sales reps more face time. It doesn't have to be expensive; there are many reasonably-priced options that can make your company look like a serious competitor.
When you display a booth at a trade show, you're often spending hundreds of dollars on employee time, booth reservation fees and other incidental costs--but it can all go to waste if your booth is boring and unattractive. This is one case where a penny saved is NOT a penny earned. Spend a few extra dollars and make an attractive, presentable booth. Your bottom line depends on it!
Find out more about trade show display. Get more information on banner display and custom display.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Top 5 Funniest Gag Gifts for Your Best Friend
- Why Second Hand Pianos for Sale Are a Smart Investment
- Finding the Right Piano Shop Near Me: A Guide to Second Hand Pianos
- “Mira Sorvino: From Oscar Glory to Hollywood Silence.”
- Ireland Sino Institute Launches 2025 China Internship Program
- “Beyond the Spotlight: The Rise and Fall of Dorothy Dandridge.”
- “Through the Mist of Venice: Revisiting Don’t Look Now and Its Haunting Grip on Grief.”
- The Art of Coaching: Cultivating Growth and Inspiration
- Creating a Holistic Backyard Retreat: Old World Elegance Meets Nature
- Understanding T1 and T2 Transit Documents in EU: Your Complete Guide
- Cryptonews.money: Your Ultimate Guide to Understanding Cryptocurrency
- 15 Basketball Dribbling Games and Passing Drills for Better Ball Handling
- Transdermal Progesterone Cream: Benefits for Hot Flashes and Menopause Symptoms
- Tepezcohuite: The Ancient Skin Health Secret You Need to Know
- Quiet Cars and Busy Calendars: The Overlooked Role of Chauffeurs in Post-July Corporate Travel
- 1031 Exchange
- Breaking Karmic Cycles, Creating a Shiva Altar with Deity Carvings and Sculptures from Mogul Interior
- The Art of Whimsical Carved Wall Art & Eclectic Décor
- “Hellfire and Heresy: Ken Russell’s The Devils and the Fury of Sacred Cinema.”
- Transform Your Bedroom into a Productive Haven: Ultimate Guide to Bedroom Inspirations with Desk
- “Heatwave: When Crime, Character, and Two Legends Collided in Michael Mann’s L.A.”
- Steam Vs. Scrub: The Best Chemical-Free Tools For Cleaning Tile Edges And Grout
- A Smart Solution for Clean Environments: Hygienic PVC Wall Cladding
- Choosing the Right Stainless Steel Panel Adhesive for Durable Wall Cladding Installations
- How to Choose the Right PVC Panel Adhesive for a Professional Finish
- Precision Finishing with Steel Cladding Profiles and Trims
- The Finishing Touch: PVC Cladding Trim & Profiles for a Seamless Installation
- Lightweight Strength: Why Aluminum Cladding Sheets Are a Smart Choice for Modern Projects
- Durable and Hygienic: Why Stainless Steel Wall Cladding is the Industry Standard
- Transform Your Interiors with PVC Ceiling Panels and Planks