What Could Be Missing in Your Notepad Design
Business → Marketing & Advertising
- Author Brad Kartel
- Published March 8, 2011
- Word count 614
Are your notepads not getting the positive reaction that you want? Is there something missing in your design or notepad printing? Well, there are a ton of factors that would cause your custom notepads to fail at their jobs. However, there are a few key common things that might be missing in the design or layout itself for notepad printing. Let me show you some of the common things that many people find missing in their professional design for notepads. Try to see if these are the missing elements for your own color notepads.
a. The proper kind of header – One of the main things that might be missing in your custom notepad is a proper kind of header. The header of a notepad should be designed in such a way that is appealing but also not too distracting. This is a notepad after all and not a magazine or brochure. So if you designed a very flashy kind of advertising notepad with a big header as your marketing image, then definitely you are missing that proper kind of header.
A proper header is typically of a minimalist design. A simple logo, title and maybe a small line slogan will suffice. To make it visible whilst still not being too distracting, it is typically printed in full color, sometimes with glossy inks. That is about it. Too much flashiness on the header will only make the design of the custom notepad worse. So make sure to take a look and see if you are missing that kind of proper notepad header.
b. The appropriate notepad size – Size can also be a factor in the failure of your notepads. You could be missing the right notepad configuration that most attracts your intended consumers of those prints. That is why it is important for you to research a bit on the most useful kinds of notepads for a particular demographic.
Reporters, tourists and other people on the go will typically like smaller notepads as giveaways or souvenirs, while business people and other office types will find larger color notepads with customized lines better. So try to see if you might be missing the point in terms of the size of your custom notepads. Always try to match the best size for your intended audience.
c. The most useful writing guides – Writing guides, guide lines and borders within a notepad is crucial for it to be used properly and of course to be received well. If those guidelines are missing, some people tend to not use those notepads as real notepads, and most other people serious about writing notes won’t even pick up your custom notepad prints.
So it is important that you do not miss adding those writing guides. Make sure that they are spaced correctly and that the line colors match the theme of your color notepads. Believe me, these lines are important in the functionality of your notepads, so it is best to always have them.
d. The right kind of materials – Finally, you might have put off using quality materials in your notepad printing. This can be that missing quality that puts people off in picking up your custom notepads. While getting cheap notepads is not necessarily bad, giving away notepads that have bad quality paper and inks will definitely be bad and have a high chance of failing. So make sure that you manage your notepad printing materials well and get the best quality that you can afford.
Great! Hopefully now, you will be able to spot what might be missing in your custom notepads. Your notepad printing will not fail once you identify the source of its weakness. Good Luck!
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through notepad printing.
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