Are your color newsletters failing, being ignored or just being thrown away? Well, any difficulty in succeeding with newsletter printing all boils down to the design and configuration for those newsletters. If you want, I can help you spot what is wrong with your own newsletter printing. Below are the common things that can go wrong with your color newsletters. These are the common reasons why they ignore or get turned off by readers. So make sure you review these and see which one of these is causing the trouble for your color newsletters.

a. The wrong kind of newsletter title- The title says everything about a newsletter. If you do not name it write, or use some kind of obscure type of name that means well but people do not know about, then that newsletter is bound to fail. That is why at the outset of creating your full color custom newsletters, you will want to think carefully and think hard about the name of your newsletter. It must embody not only you or your organization, but also the type of messages meant to be printed to it.

It is best to limit the name to one or two words and of course try to explain outright what the newsletter is all about. I know this can be hard, especially with a lot of other newsletters out there, but you must work on this so that your newsletters are named in such a way as to make them succeed.

b. The bad kind of headline – Another thing that might not be working in your custom newsletter printing is the headline. If you have bad kinds of headlines that only describe what is happening then indeed your newsletters will fail. Great kinds of color newsletters have great headlines that not only describe but also communicates the implication of the information altogether.

So instead of just "Oil price rises", it can be something like, "citizens appalled at rising oil prices". By adding more emotion and interest into the headline, you get people to respond more and pickup your newsletters outright. It might take a little rewriting but this is worth it as this is proven to get more people to read those newsletters.

c. The worst kind of images – Another thing that can go wrong with your newsletters are the images. If you picked the wrong type of images, or used images that have very low quality, then people will probably mistake your color newsletters as cheap untrustworthy prints. Nobody likes getting a newsletter that looks like it was home printed with images that look distorted and oddly inserted. So make sure that you hire a real photographer or graphic artist to do your images. This ensures the quality look of your color newsletters that everybody wants.

d. No authorship details, credentials or accreditation – Your newsletters might also have failed due to the lack of authorship details, credentials or accreditation. These information are the key values by which people judge a newsletter. Without the proper authority, people will not really trust too much what is in those custom newsletters. So you better not forget to put in all the relevant information about you, your organization and the newsletter itself. If there are some council accreditations or anything that will add to the reputation of your newsletter, it is best to contribute them as well.

e. Lack of quality materials – Finally, your custom newsletters might have probably failed because you used bad quality materials. Newsletters need the good kind of paper material for the text and images to look great. So always try to aim for the best quality materials when you can. Go for the whitest and smoothest paper, and of course spend on quality and vivid full color inks. Just pay for the best that you can afford to make sure your color newsletters turn out well.

Great! Hopefully, one of these should explain why your custom newsletters are failing. Good Luck!