The onset of industrial revolution brought a major change in the use of dyestuffs. The use of chemicals gained worldwide acceptance and had a great impact on techniques of using colorants as well. The dyestuff industry is involved in manufacturing and supplying variety of dyes such as, solvent dyes, basic dyes, acid dyes, pigment dyes, dye intermediates and related products.

For a very long time a common misconception in existence has been that dyestuff products are only used in the textile industry. However, dyestuff is in great demand in other industry sectors such as, security colorants, tracing and detection, chemical compounding etc. Owing to globalization dyestuff manufacturers are no longer restricted to local markets. There is a great demand for dyestuff products in the international market as well. This gives manufacturers ample opportunity to display their products beyond geographical boundaries.

Dyestuff manufacturers are no longer producing standard products, which have been in use for decades. In fact with change in government norms and related policies manufacturers are interested in innovating and customizing products according to customer expectations. The rise in awareness towards the environment has motivated dyestuff manufacturers to introduce products that are safe and adhere to international standards.

The dyestuff industry is fiercely competitive and there is a great pressure to deliver quality goods with strict adherence to timeliness. Besides catering to the needs of the people it is important to market your product through the right channels. Dyestuff manufacturers have to constantly think of fresh and appealing ways of marketing their product.

Dyestuff manufacturers need to exhibit high level of commitment to introduce various elements of enhanced quality services at competitive prices. Dyestuff manufacturers need to build a well intended infrastructure backed by the latest manufacturing technology and dyestuff methods. There are many manufacturers in the market who are setting up laboratories to carry out required testing and experiments. In order to enhance product reach and multiply customers dyestuff manufacturers need to work on some important factors:-

• Ensure consistency in quality of products manufactured.

• Strengthen your technical expertise to deliver technical requirements of the customers. Expertise in trouble shooting customer problems can enhance the value proposition of your business.

• Adopt and implement a value based system with strong emphasis on work ethics and significance of relationships. Ethics before profits and reliability for a long standing relationship should be the guiding principles of operation

• Demonstrate serious corporate responsibility by manufacturing products that are environment friendly.

• Comply with government norms and regulations. Obtain the required certifications to manufacture dyestuff products.

In the current business scenario marketing is considered the backbone of any business. Dyestuff manufacturers too need to conceptualize marketing strategies that can help them further their business interests. Internet is a great way for marketing products to a larger consumer base. Dyestuff manufacturers can increase their online presence by registering with online portals and websites. These channels of communication help manufacturers touch base with prospective customers. Online portals and websites not only carry customer database but also display information on dyestuff tenders being initiated by different companies. Commitment to quality and timelines with a knack of keeping pace with market trends can help dyestuff manufacturers establish their unique identity in the market.