Many people are resistant to change. Some may not consider something new without knowing that it may have countless benefits. Same is the case with aerial advertising. Most of the business owners do not consider aerial advertising while formulating their marketing budget for the year. The reason for this is that either they do not know the benefits of airplane banner marketing or they have some misconceptions about it. This guide has answers for some of questions and misconceptions about the novel approach for advertising your brand.

What is aerial advertising or airplane banner advertising?

In aerial advertising your ads are presented to the consumers in the most effective and beguiling way. There are different options how your advertising message is presented to the audience via aerial advertising i.e. blimps and skywriting. But the most commonly used is the airplane banner advertising in which your banner is towed by an airplane which then flies over the specified area.

It must be costly, what are the costs involved?

It is not expensive at all! In fact if you compare its price with any other advertising approach you will be surprised. The cost per thousand prospects is approximately 50 cents. The major cost incurred is for the banner but fortunately, it is one time. You can fly the same banner anytime anywhere you want. You have to pay for the time only when the plane takes off till it lands.

What benefits does it offer over other types of advertising?

Aerial advertising has numerous benefits over its alternate marketing approaches. Besides being less costly it has a higher impact on the viewer’s mind resulting in higher recall value. Your ad has virtually no chance of escaping from the eyes of even the busy people. Surveys show that more than 90% of the people will see the ad when they hear a plane.

You can hit a specific market with higher percentage of possible consumers to get the maximum responses. You can fly your aerial banner over all the major markets of the America one by one or simultaneously. You can catch a mass of people i.e. during rush hour traffic, sporting events, parades, beaches, spring breaks and anyplace there is a massive gathering.

Is it viable for small scale business only?

There used to be a time when aerial ads were only used by small companies on the beaches. However, due to recent awareness of its countless benefits some of the world’s largest businesses including Fox News, Gallo Wine and McDonalds have adopted this approach.