It is well said, "There is a time and a place for everything." However, for advertising I would like to modify this idiom a little. "There is a time, a place, and an approach for every ad campaign." This article will give you a one size fits all formula for advertising for any type of business according to this modified idiom.

The sole purpose of marketing is to get the attention of maximum audience with minimum resources i.e. time and money. If your advertising approach is not befitting, you will not get the desired consumer responses. The failure of any ad campaign means that any one of the factors time, place or approach was inapt. Let us show you how you can make sure that your ad campaign brings the results you want.

Traditional advertising has been used for promoting products and services for quite a long time now. But in the last few years they have faced a steep decline. The reason for this is their shortcomings that include high prices, low recall values, low impacts, no specified audiences, and less control over timing etc.

The formula mentioned above is; time, place, and approach. Let us go into the brief details to get the clear picture.

Time and Place

Spring break is a weeklong recess for college students, usually during March or April. All the beaches of America will be jam-packed with nearly 3 million college students during the spring break this year. A tourism expert calls spring-breakers "recession-proof" because they are here for fun and would not pay much attention to the price tags. According to an estimate approximately 125-130 billion dollars will be spent by these spring breakers during the next year. Where will this huge sum be used up? It merely depends on the advertising aimed at these spring breakers.

Approach

Aerial advertising, or airplane banner marketing, is the towing of a banner by an airplane that then flies over the target area. This banner is custom designed according to your requirements that usually has your brand’s logo, a short advertising message, and maybe be your contact info. Aerial advertising is very strong in its impact and comes at an extremely affordable price.

End Result

The end result what you desire is increased consumers responses with minimum cost incurred. Aerial marketing not only ensures responses but it can assure quick responses if carried out properly. Cell phones are a huge help. For example, all college students have a phone that sends texts and pictures. They can instantly help spread your product message.

Can you really afford to miss such an opportunity? Remember spring break comes but once a year!