What would you do if you heard an airplane’s buzzing sound? You would surely look up, no matter how busy you are. What if there was something strange and stylish about that specific plane with a banner flying behind that plane as well? Of course you would be curious to know what it is and you would read whatever is printed on that large air sign. What else would you do after seeing it? May be go home and tell your family or friends what you saw. You will also tell them what was the message said.

Now all this was what you saw and what you did. However, there was something going on behind the scenes. The airplane banner was advertising some specific brand or service and you were advertising the same product or service indirectly.

This phenomenon is called aerial advertising or airplane banner marketing. It has proved to be one of the most efficient and cost-effective method for advertising for all types and sizes of businesses. If you want to get the most out of your marketing campaign, you should go aerial. People will see your ad message, remember it, and forward it on to others. Let us try to understand some aspects of airplane advertising.

The airplane banner can be of any size, up to 4,800 square feet, however the two most common sizes are 25' high x 75' long and 30' high x 100' long. Usually, the airplane with your banner soars at 500 feet over the water's edge for beach aerial advertising and at 1000 feet when over land.

The average view time for your aerial ad is 17 seconds directly in front of the audience. This may not seem very long, but remember most people will watch the plane from the time it appears on the horizon until it disappears from sight. That means they are getting your aerial message about your product for a lot longer, while being entertained by the airplane. In the case of events where the pilot is circling, the exposure is far greater and the retention rate much higher.

Most business people have a busy and hectic routine. Luckily, aerial advertising does not need you to be personally involved for the production or rest of the process. The advertising company bears all the overheads involved. All you have to do is provide them your business artwork on a CD. The company will design the banner, if you need, suggest the target market, and then fly your banner over the consumer’s head, while you can sit in your office and mind your own business.

The airplane will talk to the people and your message will be delivered effectively. If you want to get maximum responses by spending minimum amounts of time and money, an airplane banner is your best choice!