Running a business without advertising is just like smiling in the dark. Advertising is the only mode of communication between the vendor and consumers. The vendors describe the benefits, and superiority of their product or services, through advertising. The better the advertising the more the responses you get. The volume of your sales is entirely dependent on the mode of advertising you choose. The rest of the article will show you how you can boost your revenue by using the hottest advertising approach – aerial advertising.

Because it's relatively a new concept, you as a business might have this question in your mind "Why should I spend money on it?" For easier understanding of aerial marketing’s effects on your business let us consider the case study of State of Maine Lottery. When the lottery was first instigated, nearly all the advertising media were used; including static billboards, TV, Radio, Television, Poster and aerial advertising. When the budget was dealt out only 6% of it was assigned to aerial advertising.

Later on a survey was conducted and 70% of the people who had participated in the lottery were asked how they came to know about the launching of this lottery. 18.3% of the people reported that they became aware of this lottery through aerial ads. These results are amazing considering that only six percent of the total budget was assigned to airplane advertising.

Can you name any other advertising approach catchier than an airplane, with your billboard being towed, flying over the enormous crowds on the beaches, sporting arenas, parades, concerts, rush hour traffic or anywhere your possible consumers may be. Surely, there can be no better idea to promote you business.

If you still have any doubt in your mind then read these benefits of aerial advertising, they will surely make you change your mind:

• Your message can be delivered to greater numbers of people in a short time.

• No other media can match the recall value of aerial ads. People have the instinct to look up when they hear a buzzing aircraft, and a multicolored billboard being towed will get attention.

• People do not find it intrusive or disturbing like throwing pamphlets in theirs homes or discontinuing their favorite TV show. Actually, it serves as a kind of entertainment for the people.

• Owing to its novel nature, the acceptability ratio of aerial ad banners is very high as compared to any other media.

• It may sound expensive but the reality is totally in contrast. Businesses of any size, big or small, can bear its cost.

• You can target one market or many different markets at the same time according to business requirements.

If you still hesitate in opting for aerial marketing, your competitors wouldn’t. Be the first one in your industry to present your consumers an enjoyable and pleasant publicity, they will love it and they will buy your product!