Aerial Advertising – The Best Promotion Technique You May Have Overlooked
Business → Marketing & Advertising
- Author Michael Arnold
- Published March 25, 2011
- Word count 491
If you are one of those businessmen who do not consider aerial advertising for their brand promotion, this article is specifically for you. It will enlighten the best promotion technique you have been overlooking. If you are not satisfied with the results of your current ad campaign, airplane advertisement can surely bring the desired results. On the other hand, if you are happy with the outcome, then may be you are failing to notice that there is always room for improvement!
It is not wrong if I say that most of the companies are wrestling against each other to take over the market. These companies have an ongoing and ever increasing advertising battle against one another. The commonly used media in these fights are radio, print and television. But to win battles you must deploy a technique that is superior to the ones used by your opponents.
In the past many companies have gained success using traditional media but many smaller companies have still to prove themselves. Because of the increased competition, it is not as easy as it used to be. Smaller companies cannot take the market share away from their larger and more powerful competitors unless they try something novel and catchy for their advertising approach. When it comes to freshness and catchiness aerial marketing has literally no match.
Aerial advertising is not only limited to the smaller companies though. Many major companies of the globe are now recognizing the importance of airplane banner marketing because of its countless benefits. Many major companies like Subway, McDonalds, and Fox News have also used airplane banner marketing for publicity purpose.
In traditional marketing approaches, people pay for the ads that target the bulk of the audience and may only reach a minute percentage of their potential consumers. The case with aerial advertisement is completely different; you will find results that are altogether different and beyond belief because of the specified market areas.
The low cost and the clear presentation of the ad banner is the major factor responsible for making aerial advertising a top choice for any organization. Every viewer gets 17 seconds of read time on average. The cost is clearly much smaller than the cost incurred in any other advertising approach. Though the read time might sound tiny, actually it is not. There are two reasons for this; firstly your ad is precise and has a short message that can easily be read in this time, secondly, the plane will fly again and again over the viewers head and they will have enough chances to comprehend the complete message.
There are many aerial advertising companies offering their services. It is in your best interest that you compare prices and services before hiring them. If you have business all over the US, hire a company that covers all the major markets of the country. If you hire a good company you will get results that will be beyond your wildest imagination!
Michael Arnold is the Director of Arnold Aerial Advertising Inc., located in New York. They provide aerial advertising services nationwide with affordable rates. They conduct all forms of Aerial Advertising including Blimp Advertising. They fly the Beaches, All Sporting Events, Concerts, Rush Hour Traffic. They are the only agency that provides all of the methods of aerial advertising- blimps, aerial banner flying, and skywriting.
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