If you are looking for new ideas in advertising that can bring best results at minimum cost to counter the effects of recession and downfall in economy, you need to think about aerial advertising. It has been used by smalltime firms in the past, but now big shots of the market have recognized it as the top notch approach for publicity.

Aerial advertising can be carried out in different ways;

Skywriting: It is the most fascinating style, the plane actually writes your ad message in the sky. Skywriting is the process in which an airplane expels special smoke while flying in certain patterns to create writing that is readable by someone on the ground.

Blimps: A blimp is an airship without an internal supporting framework or keel, which relies on a higher pressure of the lifting gas inside the envelope and the strength of the envelope itself. Your ad message can stay in one place among thousands of people all day or travel around the U.S.

Airplane Banner Advertising: Airplane banner advertising, the most effective and commonly used approach, involves towing of banners by a small lightweight aircraft that flies over the target crowd. Viewers perceive your message quickly and in high spirit. It has a high and long lasting impact on the viewer’s mind. The rest of the article focuses on this approach.

Aerial advertising is equally beneficial for small and large businesses. Small businesses have found aerial advertising to be particularly productive as they try to settle their feet in the immediate market.

The cost-effectiveness of aerial advertising has made it the best option in the current time of cost-cutting. Most of the companies now are looking at cheaper options for advertising their products and services. An aircraft flying over the designated spot three or four times can be more effective than TV, radio, or any other traditional media ad but at a much lower cost. A TV ad can cost you hundreds of thousands of dollars while you can get better results with an aerial ad and at a much cheaper cost.

It might sound funny but it is true that aerial marketing is even more fruitful in the current recession. When most of your competitors are failing to keep up with their ad campaigns you can boost your profits with aerial ads. You can take advantage of its lower cost and higher responses to outshine your opponents.

As aerial advertising has become quite popular recently, the aerial advertising companies are busier than ever. If you want to go aerial, make sure you do not wait till the last minute or your campaign will be further delayed. Be the first one among your market rivals to get the most out of the worst economic conditions!