It is good always to learn from your mistakes. When it comes to rack cards though, you might want to first try to learn from the mistakes of others in rack card printing to help you avoid them in your own color custom rack cards. Luckily for you, I am going to help you with this. You will see below a list of common mistakes when amateurs create color rack cards. I will tell you precisely the mistake is, as well as tips on how to avoid it. Hopefully this should be your opportunity to do rack card printing more flawlessly avoiding the mistakes that others have done in the past.

1. Cheapening the quality – A common mistake in rack card printing is for people to cheapen the material quality. Cheapness might be a great virtue for some, but if you are printing rack cards for marketing or promotions, cheapness is actually a flaw. Cheap rack cards with cheap materials are doomed to failure simply because they do not look impressive and they easily wither away.

So do not get trapped into thinking that cheap is good. Spend on the best material that you can afford for rack card printing. Believe me, with better looking rack cards in great quality, you will succeed more readily with them.

2. Using web images – Another common amateur mistake in rack card printing is the adoption of web images. Many amateurs think that you can plug in web images directly into a rack card printing draft. While the move is a smooth one, it also results in bad rack cards since images from the web will often result in blurry images on the rack card prints. So never ever use web images for your rack cards. Take only images and graphics from original sources like digital images from cameras or graphics from image editing applications.

3. Lack of a simple and short title – It is also a common mistake for many amateurs to lack a simple and short title or headline for their rack cards. They think that the marketing copy for rack cards must have a very descriptive headline that tells it all. The truth however is different.

Without a short and simple rack card title, people will actually be bored or impatient with the rack card as they read the first two lines. This results in lackluster responses to the rack cards as people ignore it after just those two lines. So always strive to compose a simple short title that spans only one line and of course only a few words.

4. Using lots of paragraphs – Rack cards with lots of paragraphs have also always been doomed to failure. At first look, when people look at these rack cards, they see a daunting rack card with lots of things that need to be read. This immediately turns off most readers and your rack cards don’t get their 5 seconds of reader fame. So never use lots of paragraphs in your custom rack cards. Try to list down content when possible, or try to illustrate what you need with pictures and short captions.

5. Using wild fonts – Sometimes, amateur rack cards fail because they use fonts that are too wild. While creative fonts are not really bad, using the ones that are too intricate can actually make it difficult for many readers. If they find it hard to read the rack cards, they will surely just get impatient and stop reading. That is why you should now use wild fonts. Settle for cleaner fonts that have designs that are subtle but tasteful.

6. Lack of competitive research – Another big amateur mistake in rack card printing would be the lack of competitive research. Rack cards, like brochures will typically have tons of rivals on its hands. If you do not do your homework and research on other rival rack cards, you might be finding yourself faced with very professional and beautiful color rack cards with which your own rack cards cannot compete with. So make sure you do a survey of rival rack cards and improve your rack card designs to compensate.

7. Lack of rack compatibility – Finally, some amateur rack cards fail because they cannot be deployed properly due to lack of rack compatibility. This means that the rack cards just do not fit other racks provided by certain public places. The best thing to do here is of course to always print rack cards with standard dimensions. Use rack card templates so that you are sure you are designing rack cards that are up to the standards of racks and rack card printing at the time.

Now you know the common mistakes that amateurs commit when it comes to rack cards. Learn from all of these and avoid them at all cost in your own rack cards. Good luck!