This piece of writing is put together particularly for small businesses. When you are running a business and are thinking of doing any kind of print advertisements at all. Do not do anything at all until you have read this brief article entirely from start to finish. It could literally save your business 1000s of dollars in expensive advertisement fees. In this write-up I'm going to be telling you exactly why the large advertising agencies are doing you an injustice by not supplying you with as good a service as they really should be. You are going to realize that as soon as you read this information it will completely seem sensible to you and you'll wonder why you trusted your hard-earned money with these companies in the first place.

To begin with, you must realise that advertising agencies are like any other business, their main aim is to make money. In marketing terms this simply means trying to sell ad space. You shouldn't be shocked when the advertising sales rep hints you go for a bigger advert with more colours in a more featured position. Most people get caught in the trap of thinking they are doing it with your best interests in mind, however the fact is they just want a higher commission payment. Do not succumb to this trap. Those that do choose one of these agencies ensure that you have a clear understanding of what you're looking for before you contact them and do not allow them to try and upsell you. Believe me, they're scarily good at doing this, so be prepared!

The next reason makes even more sense when compared to the first. Just think about it for a moment, how can any advertising agency tell whether or not any advertising campaign they made for you is bad or good? When it comes to roi, an advert is only really as effective as the final results it brings, namely the amount of new clients, phone calls and / or foot traffic for your small business. So how can any ad company check this result? Quick answer, they can't. There's absolutely no way that any advertising agency can say whether or not the ads they create are actually performing. Sure, they may be employing industry guidelines, unfortunately things will definitely never get better if they can't fine-tune the ads alongside what works best and what does not deliver the results. The only way to do that is by testing over and over again until you get the most effective outcome.

Finally, the very last reason why you should not have faith in marketing agencies is simply because most of the time they presume you are an idiot. Allow me to clarify. Suppose you run an ad and it doesn't generate any prospects at all. The most common reaction you're going to hear is something like this "you have got to keep doing the advert and things are going to pick up shortly". They may also suggest that people require more time to get used to your branding or to let the meaning to get across. These businesses can be pretty convincing when they want to be, however really when you think it over, it doesn't make sense whatsoever. If an ad gets a poor result once, you'd be a complete idiot to use the exact same advertising campaign again. Though, that's what they're going to tell you because these businesses still want your money, but they'll try to get out of creating your business a new ad if they can because it usually means additional work for them and they have already received their money from your booking, therefore there is no point.

Your best option is usually to write the ad yourself or get an in house artist or freelancer to make one for you. Track, assess and re-write as frequently as you need to until you get it right.