Nowadays, many business owners realize that by maintaining a good relationship with customers and providing exceptional customer service will flow back into their business through customer loyalty and continual return business. Gaining the trust and loyalty of customers however needs to be earned and not taken for granted. For example, many businesses manage to achieve this goal by offering their loyal customers all sorts of incentives through effective loyalty programs and VIP discount cards.

Larger corporate businesses such as for example some of the major airline companies excel in the loyalty stakes by providing incentives such as loyalty air-points and access to superior lounges at airports for their passengers (at an annual fee) where they can eat, drink and relax in a comfortable environment. In many of the casinos, loyal big spending customers are invited to game in exclusive VIP member rooms where they are provided with exceptional customer service along with rewards gained from points obtained for every dollar spent that can be used to buy products. There are also many racing clubs and professional sports clubs that make every effort to ensure their members are provided with superior customer service such as access to corporate boxes and incentives such as subsidised meals and drinks to encourage their ongoing loyalty.

By providing customers with a successful customer loyalty rewards program that attracts and encourages customers to shop can strategically be a good move by a business especially if it can generate repeat business for them. These days you will find numerous small businesses such as health shops, chemists, butchers and bread shops to name a few, that provide their customers with a loyalty rewards card.

Attracting customers through a combined loyalty program has also proved to be a popular concept because it offers the customer with a greater choice of where to buy products from businesses that group together under the one loyalty card. By giving customers the option of shopping at a variety of businesses belonging to the group concept means shoppers are not restricted to the one retail outlet.