We’ve all heard the saying "keep doing things the same way and you will get the same results". Well, for must of us in business, we do not want the same results month after month and year after year. We are looking for better results. We want to show improvement. We want to be a leader in whatever industry we are in. In today’s economic uncertainty it is even that much more important to look at your business and see what can be done to stand out from the masses.

Today, like never before, change is coming faster than ever. As most of us already know, social media has become the number one way to get your message out to people.

If you examine your marketing programs and messaging, are you still doing business the same way as always? If so, chances are your message may not be reaching its intended target while you continue to spend more and get less results.

Print and direct mail media will direct your potential customer to one place – the World Wide Web. When an individual is looking to find information about anything these days they immediately research it online. That is a fact. We are looking to find an expert that can help us in whatever it is we need. Your web site is most likely the destination you would like to direct people to. This is your online storefront and your opportunity to educate, communicate and close the deal in some situations.

What can you do to stay abreast of the social media age and get that potential customer to take the next step and call you one they have visited your website? How about making a personal connection through your website. A video does just that. For less the cost of print and direct mail media you can make that personal connection with your next customer. This could be the difference in someone visiting your website and contacting you to do business.

Guugos.com, based in Illinois, has made this theory reality. Guugos works with many real estate agents, insurance agents, consultants, and small business owners in producing their own video business card. A Video Business Card is a focused video message, featuring you telling the viewer why he or she should do business with you. It’s a first impression that leaves nothing to the imagination. It helps you connect with others to everything you want them to know about your business, organization, etc. Take a look at one of our recent videos, http://heinzesight.podbean.com/

Your video business card is a re-usable asset that can be used in a number of ways to build your brand and drive business. Your video business card goes wherever you want it to go. Add it to your web site, add it to your email signature, post it to your Facebook page, add it to your Linkedin profile, use it for E-mail campaigns and other video platforms. Your professionally produced Video Business Card becomes your online handshake.

Visit www.guugos.com to learn more.