Why Not To Purchase Network Marketing Prospects
Business → Marketing & Advertising
- Author James Hicks
- Published May 18, 2011
- Word count 583
Looking for MLM leads lists? If you are then you're probably lacking in leads and hoping to find a way to fix the problem?
Well buying MLM lead lists may not be the best way forward. There's every chance that you will be less than satisfied with the results from your paid for leads. Every network marketer I've know that paid for such lists has ended up nearly broke and frustrated.
You may well find the conversion rates are pathetic and that the companies selling the leads have not paid much attention to how targeted their leads are. They will most likely be either mlm genealogy leads (which has a whole host of issues) or they will have been harvested from generic questionnaires and capture pages, on and offline.
Given the nature of these lead lists, it's fair to say that you will experience a lot of resistance to whatever it is that you are selling. No one will have heard of you before, there has been no pre-sell, it's not a good start to the recruitment process. You can get results from this type of marketing, I've seen it done, but the success rate is low and cold calling isn't exactly a pleasurable experience.
If you're anything like me then you won't want to be making cold calls to uninterested people anyway!
How can we avoid lead lists then?
By far the best solution is to learn how to create your own flow of leads.
If you're a strictly offline marketer then this may surprise you, but there's an almost unlimited supply of leads on the internet. There are so many hungry prospects online, folks looking for a decent business opportunity, plus those who are already involved in the industry and looking for ways to take their business to the next level. By positioning yourself correctly, you can have a share of all that traffic.
With a few straightforward daily action steps, you can create your own lead flow of 10, 20 , 30 or more leads each and every day, and it doesn't even have to cost you any money.
There are various ways you can do this and it really depends if you have a marketing budget or not, if you have then you can be generating leads almost instantly by using advertising mediums such as Facebook & Google. If you didn't want to part with any cash, then you can use article and content marketing which is very effective.
I've been using content marketing in my own business for quite some time now and have always found it to be very effective, there is minimal investment and if you want to make the process easier then you can buy tools and software that can make the strategy easier and more effective. The general concept is to write/create pieces of content that are useful and will help people in their business, you then want to get it in as many places as possible for maximum exposure. This is a great way to get more people to see your business and also positions you as an expert in the industry.
It's also a long term strategy, unlike paid marketing where the leads stop the moment you put your credit card away!
Create one new piece of content a day for the next 90 days and submit it to some of the top article and Web 2.0 sites and watch your traffic grow.
Taking daily action will see you getting all the leads and prospects that you need!
Don't squander your money on MLM lead lists any more, take a look at my personal website for the 30+ leads per day system. Hunting for a solid home business opportunity with Gold Bullion? Stop by the KB Gold Masterminds for more information.
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