Innovation and invention both play key roles in today’s marketing world. Be it an advertising idea, be it a tool, be it a technique- innovation is always a key ingredient to launch a unique promotion campaign. The best innovation speaks volume about the quality of the brand, its features or benefits. As a result of which every ad message needs to be a work of innovation. Advertising as a marketing tool maintains no particular rules. If at all, there are some rules of brand advertising, which are meant to be revised from time to time as per the changing norms of time and situation and as per the sought innovation in the brand message.

Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising- all these advertising modes have also been revised and renovated. Brand promotion in today’s world is quite evolved from conventional modes or practices. Compare the vintage commercials with today’s commercial. One will observe that modern advertising practices, norms or rules are much revised, renovated all the way offering a rich impression of the brand. Old is gold, new is diamond. In a nutshell, improved methods of brand advertising are more of a ‘cream of the crop’ advantage for brand owners to create a rich and lasting impression about their products.

Modern Advertising is exuberant that doesn’t mean vintage promotional modes were not. The changing scenarios of brand marketing require new and evolved means and measures of advertising to communicate with target customers. Advertisers meanwhile play with innovative and invention of new ideas, modes, practices to promote brands. The only difference between vintage commercials and modern ads is that while the former evokes nostalgia, the latter envisages us to happening trends. Everything under the sun is liable to change, so are advertising means, measures, methods etc. Amongst all the changes, rules of advertising are even meant to be revised.

Advertising has been influencing our lives ever since its introduction. Television Advertising, print advertising, radio advertising, outdoor advertising and even mobile advertising as the latest medium of brand promotion influence our lives by connecting us with brands thereby educating and acknowledging the various features and benefits associated with them. It’s sure an Ad-Mad- World. Be it the cute television commercial of Surf Excel with its catchy punch line ‘daag atche hein’, or the Mentos’ ad with a humorous punch line ‘ Dimaag Ki Bati Jala De’ , any advertising campaign of a brand influences our day to day lives.

Young girls suddenly become conscious of their figures after watching some famous celebrities endorsing for an ad that provides the message ‘to stay slim & trim’. The Dominos’ commercial suddenly make foodies aware that ‘roti sabji’ is old fashioned and boring, it’s time for something contemporary, it’s time for pizza. Be it a food item or a cosmetic item, advertising is influencing our lives in an avid manner. Forget youngsters, even the age-olds are influenced by advertising. Growing old is no more boring for them. The catchy tagline ‘Sar Uthake Jeewo’ of HDFC retirement plan is for sure a great source of inspiration for the senior citizens in the country. Live with pride, live with honour- is the kind of appeal the ad provides to the particular target group.

A world without advertising would have been pretty boring and mundane. Through various channels and in various ways, advertising has influenced our lifestyles, habits and even cultural perceptions from time to time. Television advertising, print advertising, outdoor advertising and any form of advertising informs, educates and simultaneously influences us to think, act or support a particular idea, cause, belief or action related with a particular brand. It’s for sure an ad-mad-world we are living in cheers!