Author's articles
Is it true that advertising networks brands and customers?
By Sanjay Sharma · 14 years ago
Networking is important for human beings as well as for brands. Human networking is already a set norm that has been followed for all these years. Brand networking evolved much later after human networking. Brands ...
Rules of advertising are meant to be revised?
By Sanjay Sharma · 14 years ago
Innovation and invention both play key roles in today’s marketing world. Be it an advertising idea, be it a tool, be it a technique- innovation is always a key ingredient to launch a unique promotion ...
How advertising exercises creativity?
By Sanjay Sharma · 14 years ago
Advertising is a paid form of marketing communication that targets a particular buyer group to create awareness about the presence of the brand/service/ idea/ cause. Advertising is also a kind of investment to enhance revenue ...
How Advertising acts as the string between brands and customers?
By Sanjay Sharma · 14 years ago
The success-metre of a brand is measured according to the advertising efforts which are used for the promotion campaign of the product. In the absence of advertising, it is hard for brands to get noticed ...
Three Advertising modes widely used by brand owners!
By Sanjay Sharma · 14 years ago
Advertising is no more a feature of marketing to promote the image of an organization or company. The success of brands, services and even entrepreneurs depend on advertising practices adopted by the particular organizations. In ...
How an advertising media is important in a promotion activity?
By Sanjay Sharma · 14 years ago
By advertising we refer to any promotion activity whose primary objective is to drive sales of the product or service. Besides sales, the objective of an advertising activity is to create buzz about the product ...
Advertising knows no bounds
By Sanjay Sharma · 14 years ago
Does advertising have a limit? The answer is NO. Advertising is a continuous process and doesn’t have a limit. Advertising knows no bounds to promote a brand, service, or idea which is assigned to popularize ...
3 Successful Techniques of Advertising
By Sanjay Sharma · 14 years ago
Everyone brand indulges in advertising. Some brand advertisers adhere to advertise in a customary way while some brands evolve out from the traditional norms of advertising and try different techniques which are out of the ...
Consistently used advertising mediums!
By Sanjay Sharma · 14 years ago
Consistently used advertising mediums!
Call it media vehicle or channel, an advertising medium plays an important role while launching an ad campaign. It is through the advertising medium that customers get to know about the ...
Age-old tools and techniques of Advertising – A look!
By Sanjay Sharma · 14 years ago
Advertising activities have been continuously carried on for all these years. The mushrooming number of brands in the market, the growing numbers of customers, the never-ending technological innovations- all these are the primary factors because ...
How to gain benefit from cost effective mediums of advertising?
By Manoranjan Nanda · 15 years ago
Advertising is an attempt to persuade your target group to buy your product, idea or service. Advertising as an attempt involves a meticulous plan, strategy, budget and a dedicated team to turn into action. The ...