Advertising is an attempt to persuade your target group to buy your product, idea or service. Advertising as an attempt involves a meticulous plan, strategy, budget and a dedicated team to turn into action. The agency which deals with advertising and related activities is called Ad agency. The role of an ad agency is to carry out a successful ad campaign for its clients. However, as mentioned above the ad agency has to devise, develop and implement a right strategy to successfully carry out the advertising campaign.

Let us study in detail about the various cost effective mediums of advertising which are beneficial for the advertisers.

Television Advertising is the most powerful form of advertising. As a combination of audio and video advertising messages, Television Advertising informs, entertains and educates target audiences. Watching TV is the most common leisure activity for a majority section of the population. Television commercials are not just refreshing but also entertaining which is why television is coined as the ‘king’ of advertising media as it provides a richer impact upon the people. Television ads are also audio-visual in nature and audiences find it a great source of entertainment to occupy themselves during leisure hours.

Print Advertising is one of the cost effective means of advertising till date. Advertising through print medium has been carried on since time immemorial and Print Advertising is still one of the most popular means of advertising. The best part of print advertising is that you can rely upon this source anytime you require. Also, print ads are available for future source. Examples of print ads include classified ads in newspapers and magazines, pamphlets, brochures, leaflets etc.

Radio Advertising is the best advertising option for low budget advertisers. Radio advertising with all its musical jingles, catch lines attracts a wide range of target customers. Efficient and entertaining in nature, radio ads are preferred by a major section of the population till date. In modern day advertising, radio ads are much in fashion especially with the mushrooming number of broadcast channels via radio.

Outdoor Advertising includes any out of home advertising which targets people on the move. Airport Advertising is one of the tools of outdoor advertising. Airport Advertising provides a richer and effective impact upon the target group because of its larger than life outlook and premium attributes.

Internet Advertising is one of the latest tools of advertising your product, idea or service in a more targeted manner with a massive reach. Internet Advertising is budget friendly in nature and any small advertiser can take help of this type of advertising to promote his business or brand. Examples of internet advertising include email marketing, virals, EDMs, banner ads, pop-ups etc. Through all these means you can communicate with your target group with a measurable reach.

Advertising scenarios keep changing from time to time; however, most of the tools of advertising remain unchanged till date. Though revamped and renovated, traditional means of advertising collaborated with a right technology offers a great solutions for brand communication. The future generation is bound to see further changes about the trends of advertising.

Reference Website: www.worldwideadvertisingnetwork.com