Digital outdoor signage The Best Advertising Solution is the Flexible video wall
Business → Marketing & Advertising
- Author Dexter Bradley
- Published May 24, 2011
- Word count 527
Outdoor digital signage is the large growth industry to be in, with the development of new technology the solutions are becoming more inventive and unique permitting firms to advertise in regions and to distinct sorts of customers for a lesser cost than historic advertising solutions.
We have all see the huge electronic marketing billboards at the side of the road, now there is a more cost effective solution for digital outdoor signage and this is the flexible video wall.
What is a flexible video wall?
Well this is a large number of LED diodes that are cabled together to form an area 1 metre wide x 5 metres long with over 2,700 LED's per 1 square metre area, what this does is deliver a vivid colour (life like), but the results do not stop there, as well as furnishing a large clear image or video presentation they also cut costs.
Ok back to the beginning, these diodes are on a adaptable backing, so they can be rolled up or folded, minimising storage space, generally in the case of music festivals substantial video walls are made from connecting together thin frame displays, then the image and video is tiled across the displays using sender and receivers.
How to fit a flexible video wall
Ordinarily a flexible video wall at a music show can take up to 4 hours for 2 men to assemble, this flexible video wall, can from taking it out of the box to operating a test video take up to 1 hour, what a cost saving in labour time. Rather than having to fit the heavy tvs to the support structure all you need to do with a flexible video wall is connect the top of the led video wall to clamps on the upper rig then attach clamps at the sides and bottom, pulling the tensioner straps on the back of the video wall taking up any slack.
Storing a led video wall.
In contrast to the conventional flexible video wall and the dilemma of storing large flat panel screens and the mounting frames, a flexible video wall deminishes storage and transportation costs by 79%, because of the ability for the product to be stored in a roll or folded up.
Now a flexible video wall that is great for all weather conditions except snow - but who would want to be out in sub zero temperatures watching advertisements?
These waterproof and dustproof solutions are as competitively priced as a traditional digital outdoor signage solution with the further benefit that if the place is to be moved on a regular basis financial savings in labours time as well as storage and transportation costs will prove the flexible video wall as a perfect advertising medium for tradeshows, exhibitions, football stadiums, music concerts, demonstrations and rallies.
To conclude.
It is estimated that anyone using a video wall over a traditional thin bezel video wall solution will save 77% on installation time, will use 76% less space for storage as well as saving 75% on transportation costs. The very first investment is around the same as the old technology of the thin bezel video wall but any installer or event organiser can see the opportunities with this product.
The writer is an expert in the field of touchscreen kiosk as well as manufacturing their range of monitor enclosures.
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