The Internet has opened many avenues for growth and development. Communication over vast distances can no longer be a factor of concern or progress as mankind has sped across at hyper speed using technology as the vehicle. Broadband speeds have shot up at a hundred fold. E-marketing and online commerce has brought about a truly global economy. People are now more dependent on avenues of intelligent communication systems and devices than ever before!

In the rise of this era of viral marketing, many aspects of publicity management has changed. When we compare the different dynamics of e-marketing and traditional marketing, the latter has taken a back seat. Various factors together played a huge role in bringing about this revolution. As a small or medium sized business owner, you should know the differences and advantages of either avenue. Your enterprise can easily cross the hurdles of distance, but can it cope with managing its global exposure well? After all, big international competition is always present, and competing with giant MNCs; it all boils down to a money game.

Financially, your enterprise may not be as capable as huge MNCs running operations across continents. But that doesn’t deny you market reach! Logistics and freighting prices have cut down drastically over the last few years in comparison to economic growth and related sectors. It’s easy to get your goods across. But when you have to let the local people know of your brand in a new scenario, viral marketing is the only possible path to success.

Conventional marketing is always deeply impactful on a localized frame. People can know about your products, services, guarantees, and promises on live interaction. As your reputation grows, with time, your brand could become the dominant name. Contemporary advertising also helps greatly to keep a name alive. The constant visual reminders of a product or services as you drive by or read the newspaper does have a deep impact. However, the cost factor is rather high in conventional publicity. It takes lots of manpower and much investment to manage even the least of local exposure.

This is where the battle between e-marketing and traditional marketing leans to the former’s favor. E-marketing is capable of creating a buzz about your products with the local market at a fraction of the cost of traditional methods. More than two billion individuals access the Internet daily and for long hours. People spend time online from their workplace, homes, and now even their cell phones (with 3G and 4G advancements)! Cyberspace is a constant and vastly resourceful market place that smaller enterprises can exploit for localized viral marketing.