Drawing up conference schedules, listing speakers, organizing accommodation for out-station visitors, getting the numbers registered—paperwork during a conference can be quite nightmarish. And, even with the best of planning, last-minute changes to the schedule or a shuffle in speaking order are sometimes difficult to avoid. The biggest challenge is how to keep everyone on the same page at the same time. An electronic platform for event marketing is a great way to organize all the data in one platform in a streamlined way that reduces the headache associated with planning a conference. The best part is that it is eco-friendly, cutting out the need for reams of paperwork.

The many activities associated with planning a large conference or seminar includes:

• Organizing the schedule

• Making and updating speaker lists

• Sending out information to concerned parties

• Interaction and discussions to increase stakeholder engagement

• Getting people registered for conferences

• Planning accommodation for out-station delegates

The power-packed features of event management software can help automate all these functions, helping you make the most of your planning.

Using an automated event management platform allows everyone to get important information at the same time, be it updates in time or venue, or changes in speaker lists. Most of these platforms are the electronic substitute of a paper guide and come equipped with maps or locators. Thus visitors find it easy to get to a venue and find fellow-visitors once they have reached – little things that go a great way in making your planning a success. And, being electronic, they can provide information in real-time, a useful feature as conferences invariably involve a lot of adjustment and changes. As people get increasingly mobile, developers are also coming up with event management mobile apps for people on the move.

If you are an organizer, you would surely know how useful a positive buzz can be to make your event heard in the sea of seminars and conferences being organized every day. To make an impact, your marketing for event needs to reach the right audiences and make the right sort of connections. With word of mouth and peer-to-peer publicity becoming so important, it makes sense to give your delegates and visitors a common space where they can hold discussions and debates—something that becomes easy with an electronic platform. This also lets you tap into the thoughts and ideas of all stakeholders and find out how to increase their engagement with the event.

Once a conference is over, either all the information is invariably lost when paper versions are used, or they remain scattered in different places. Event management platforms provide a repository of all the information associated with the conference. They also become a useful databank when planning future events.

An electronic platform for event marketing allow you to provide delegates real-time information at their fingertips, and at the same time help you engage better with stakeholders—a win-win situation for all. Increasingly, as people demand access to instant information and the world gets digitized, event management software developers are bound to come up with more exciting features.