The marketing hook for rack cards, if well designed, can give you phenomenal results, piece per piece of rack cards that you print. These hooks however are not typically easy to design or compose. Real marketing hooks that get results from rack card marketing do not just make the rack card look pretty. They engage readers in a personal way to convince them to read the entire rack card.

Let me give you five examples of results driven marketing hooks for rack cards. Hopefully you can use one of these examples and even improve upon them to create a good marketing hook for your prints.

1. The mysterious teaser headline – Mystery is always a great hook to rack card readers. By composing a headline that adds some mystery to your message, people will likely want to read more since they want to solve the mystery. For example, Look at this headline:

"How did this professional get $16000 a month from zero in two weeks?"

This is a mysterious and effective headline because it teases people. How did indeed that professional get that amount of money so fast? Can I, as a reader do that as well? These are the thoughts that will be running through the rack card reader’s mind. In turn of course, the reader will read through the whole rack card discovering how. Use these kinds of headlines to effectively capture reader’s attentions by just composing one line.

2. The thought provoking image – Images are also a great hook for rack cards. However, not any kind of image will work. It must be the thought provoking or intense image that gets people wondering "what is that?" or "why is that?". This can be a tableau of sorts depicting an intense situation, or maybe it is an over the top graphic design that makes fun out of something. As long as there is a story there to wonder about, people will want to read through the rack card to discover what is happening. So try and compose that thought provoking image if you can.

3. The not to be missed opportunity – In our society, people always hate missing a great opportunity. That is why one of the best hooks that you can use for marketing with color rack cards is the "opportunity hook". This is the hook wherein you state to your readers that they should not miss a great opportunity to gain something. You should put in a time element to this so that they feel that the situation is urgent. The offer should be set for a limited time only so they must know exactly what they should do to respond. This works quite well and lots of big and small businesses alike have succeeded in this.

4. The professional secret explained – Who does not want to know about some professional secrets right? So if you are using color rack cards for marketing, why not share with your readers some secrets along with your marketing message to boot. Lots of people are hungry for expert and reliable information and if you provide that through your rack cards for free, you will get more people to read and appreciate those rack cards.

5. Free items or savings – Finally, nobody can resist freebies. By emphasizing free items or money savings in your rack card headline, you basically flag your custom rack cards for attention. This is one of the easiest and best hooks in practice since no one can resist getting something for free. Just make sure that your marketing message has been communicated before you give instructions on how to avail of the freebie. While this adds some, the additional responses and reactions are typically worth it.

Those are the five hooks that should get you results in rack card printing. You should try this out one by one!