The latest form of commercial publicity is social media marketing. Over 2 billion individuals connect over the Internet. This opens up a huge market where enterprises can easily capture new clientele. E-business is nothing new to this age of digital media and open information. But blog marketing is one of the foremost systems of publicizing your brand. However, Blog advertising and blogging is a professional task that people often ignore. Companies think they can maintain a blog of their own. But amateur work never succeeds if you have to keep up to the competition online. Let’s look into some of the factors you have to understand with the trends today.

Custom Content – Perhaps one of the biggest factors of good blogging is ensuring that your posts are unique and well written. The posts are usually short, with pictures, media clips, cartoons, and related videos to spice up the content. But custom content is vital for a good blog.

Professional bloggers know just how to write catchy posts. The entire idea of blog management is to talk about your niche forte of business, and yet be subtle with the marketing. With regular posts, RSS feeds and Real Time Google search results help boost SEO targets. More back links to your website from third part referrals is a part of Organic SEO development. But people will only follow a company blog if it gives them concrete information in an interactive and light fashion.

Google Panda Updates – The latest Google algorithm went live on the 24th of February 2011. Now, black hat SEO companies can kiss the good old times goodbye! The new algorithm smartly deciphers poor quality articles and texts and bans such websites from their result page. The resultant factor was a fall of rankings for nearly 50% of the web pages within the first 10 results’ pages.

Google boosted their algorithm to selectively ban poor quality websites that follow unethical back linking. It was revealed that just what the percentage of bad SEO consultants are online. Blog marketing is also quite affected by the new algorithm. Panda updates will also start ignoring blog posts with repeat articles, poor irrelevant material, and over hyper linking within the text.

Niche Location – The idea of blog advertising is finding your niche location. Every business has a specific target audience to reach out to. Your company must seek out the right people to reach out to. Blogs cannot be used for direct marketing and advertisements. They must subtly put in brand awareness to the regular readers. It also gives the people a common platform to discuss the various aspects of the company. They can comment on the news, new products launched, company policies, services, and public messages as to how well it was accepted.

Only by regularly maintaining a good blog page can your company find a strong social media foundation. Your company’s social media marketing strategy must involve blogging along with factors like Facebook and Twitter. The most common post sites are Wordpress and Blogspot.com. But do ensure that your brand does not skip out on the vital advantage of blog marketing activities.