Secret of Marketing Communication Strategies


  • Author Ashley Forrester
  • Published June 16, 2011
  • Word count 541

There are various aspects to succeeding in a business. The primary factor of a good business is about how good their communication strategies are formed. As a brand, there are various forms of interaction necessary to keep the cogs moving. As a company, there are even deeper aspects to have effective communication within your own working team. Perhaps the best way to understand the system is for you to ensure that you use the Internet for all the different avenues of commercial contact.

The Internet is a source of long distance interaction at the most affordable rates. The services offered by broadband technology are just too valuable to miss up on. If your company hasn’t adopted Internet solutions yet, you have no idea what you’re missing out on! Marketing communication strategies, saving costs, free internal organization and interaction; and these are just a handful! Let’s check out some of the lesser known aspects of using Internet communication avenues.

#1 VoIP – The Voice over Internet Protocol is truly a marvel of technology. This system was conceived as a part of making the digitally enhancing world of the Internet a better communication medium. In 2004, the first VoIP calls were made available to Interent users. Even with poor bandwidths of the time, the audio codec systems compressed the audio data and made it possible to make international communication free. It used the same frequencies that the net used for websites, and hence, at no extra cost, effective communication was achieved online.

Using VoIP in your business strategy has a number of benefits. For one, it cuts the costs of you telephone bill. International business means long ISD calls, but with VoIP, the cost factor is nullified. Now, you can talk to your clients across the planet, hold tele conferences, and even hire international employees with interviews held online!

#2 Video Magic – Not only does the work of Internet development make it easy for us to talk online, but the interaction gets more personal. Would you rather talk to someone over the phone, or meet the person face to face? On - the - face communication has quite a few advantages of its own. The communication is much more candid, reactions and expectations easier to grasp, and the genuine courtesy apparent when the meeting if face to face.

It’s not always possible for you to travel to your clients’ location (or vice versa). With the Internet offering solution like video conferencing and webinars, that problem is history. Systems like Cisco and Skype have opened new doors by offering video conferencing over the net for free! Now, everything education to marketing communication strategies has become closer and by far more personalized!

#3 Social Media – Social media arrived since the year 2000 with chat rooms and private messaging protocols. However, the system only had all the digital additives in gradual stages. People began to access the net for more than just information, education, or work. Social media became a platform with over a billion people ready for you to get in touch with. That also opens up business opportunities for the smart people. Social media marketing is a vital factor to have in your business communication strategies if you are seeking to fight the immense competition online.

Ashley Forrester ( is a professional blogger and regular author on eCommerce and the solutions that turns the wheel of such businesses.

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